According to what was reported by “WWD”, Lusheng, a Chinese law firm and patent agency specializing in multinational intellectual property, the Burberry brand has finally managed to obtain compensation of approximately 6 million renmibi – Chinese currency – equal to 675,668 pounds, for some damages that were awarded to him in a lawsuit against Xinboli Tranding Shanghai, owner of the Chinese brand Baneberry. The court in fact recognized that the defendant had produced garments that use the checkerboard graphics typical of the British fashion house for his line, using a name that unequivocally recalls that of the British brand and relying, for sales, on WeChat and Tmall, one of the leading Chinese e-commerce platforms. All aggravated by the improper use of the symbol of the equestrian knight, which has always been the identifying symbol of the brand. The damages were calculated based on the number of violations: it appears that Lusheng collected and presented more than 5,000 pieces of evidence on behalf of Burberry, demonstrating that the latter was already known in China when the Chinese brand requested registration of its trademark in 2006 and 2009.
Losing the Chinese territory would have caused serious damage to Burberry, as it represents one of the largest markets for the fashion house, so protecting the brand’s reputation was fundamental. The commitment of Lusheng, who followed the case on behalf of Burberry, made it possible that the global level of protection and reputation of the brand could emerge unchanged. The law firm – with offices located in Beijing, Shanghai and Guangzhou – is no stranger to disputes relating to intellectual property in China: previously, in fact, it had acted as spokesperson for New Balance, Crocs, Nivea, Cartier and Land Rover.
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