The first three episodes on Mediaset Infinity
Mediaset, for the first time, anticipated the television broadcast on Canale 5 of “Viola come il mare” with a free viewing of the first 3 episodes on the Mediaset Infinity platform with an exceptional response. The series is the most watched on-demand content of all digital platforms with over 4 million hours viewed in just over a week. “Viola come il mare”, co-produced by RTI and Lux Vide (a Fremantle Group company) is an RTI and Lux Vide (Fremantle Group company) co-production, freely adapted from Simona Tanzini’s novel “Do you know summer?”.
Giancarlo Scheri: “A great confirmation”
The second episode of the series will be broadcast in prime time on Canale 5 on Thursday 9 May. Giancarlo Scheri, Director of Canale 5: “Great confirmation for the second season of ‘Viola come il mare’. The Lux Vide-Fremantle series, directed by Alexis Sweet and Laszlo Barbo, is liked by the audiences of Canale 5 and Mediaset Infinity, both for the excellent creation, both for the much loved faces of Francesca Chillemi and Can Yaman. I thank Matilde and Luca Bernabei for the excellent collaboration with the Mediaset Fiction management, which rewards the Group from an editorial and ratings point of view. “.
The words of Luca Bernabei
Luca Bernabei, CEO Lux Vide: “Proud of this joint result of Lux Vide and Mediaset. I thank the network for renewing its trust in this beloved project and we are honored that the second season of ‘Viola come il mare’ was the first series Mediaset premiered on Mediaset Infinity! I thank the great work of our Editorial department, of Francesca Chillemi and Can Yaman, of the entire cast, of the crew and of all the Lux departments for this result. With the Fiction Management and with the directors Alexis Sweet and Laszlo Barbo we worked to create an even more engaging season, an effort that the public also rewarded in the streaming preview on Mediaset Infinity with over four million hours viewed, which gives even more relevance to the excellent result of the first evening with almost three million spectators!”.
