Orders for the new one open Lancia Ypsilon, the car of rebirth for the Turin brand. Compared to the outgoing generation, it offers more premium content, confirming what the spokespersons had anticipated.
By the end of the decade, the Italian company’s product portfolio will be enriched with two further models, the Aurelia in 2026 and the Delta two years later, both recalling the glories of the past in their names. That a different wind is blowing emerges, however, already with the Lancia Ypsilon 2024, a disruptive and ambitious example.
The ideal car for protecting the environment
“It’s the ideal car – observed the brand’s CEO, Luca Napolitano – for environmentally friendly customers and interested in easy access to limited traffic areas, looking for greater driving comfort and the convenience of home charging, exploiting renewable sources, such as solar or wind energy”.
The entry-level option offers interesting ideas from a technological and aesthetic point of view, enhanced by details in sage green and brushed bronze. The hi-tec package defends itself equally well, so as to attract those who cannot (or do not want) to spend certain amounts.
The LX is aimed at demanding customers. On the outside, the 17-inch alloy wheels stand out, while the interior features velvet seats with boiserie texture. The evolved “electronic brain” confirms its top-of-the-range status.
“The choice of the historic name LX – Napolitano added – points out the Progressive Classic soul of the brand. Born in 1966 to celebrate the 60th anniversary of Lancia and then adopted on the most precious versions of the models, today the acronym LX returns to the New Lancia Ypsilon, updating its double meaning: the number 60, “LX” in Roman numerals, to celebrate the goal then achieved, and the acronym with clear reference to the premiumness of the brand. The New Lancia Ypsilon LX is the version dedicated to the most demanding customers: complete in terms of content, with a wealth of materials and attention to detail”.
New, modern and projected into the future
Finally, the Cassina Edition completes the family. “After the official presentation of the New Lancia Ypsilon limited edition Cassina – Napolitano explained – today is another important date in Lancia’s Renaissance plan: today we open, in fact, in Italy, the orderability of all versions of the New Lancia Ypsilonwhich can be found at Italian “Casa Lancia” dealers starting from the beginning of June.
The New Lancia Ypsilon is an entirely new, modern car that looks to the future. It is the first of three new cars in the strategic plan with which the Lancia brand will enter the European premium market”.
The price list of the hybrid versions starts from 24,900 euroswhich rises to 34,900 euros if the choice falls on the electric powertrain.
The purpose for Ypsilon is to attack other European territories in addition to Italy. Once it has invaded Belgium and Holland, it will invade Spain and France at the beginning of 2025, before arriving in Germany.
“By reaching these markets – concluded the CEO – we hope to reach a mix of 20% in Europe with EV cars. The last cars of the old range will instead leave the production lines between July and August”.
