Trieste – Latte Carso, one of the main milk processors of Friuli-Venezia Giulia based in Villesse, once again embraces the cause of ABC. Starting from the last few days the company, for the sixth year in a row, has put it on shelves throughout Italy , until exhaustion, special packs of milk (1 liter UHT partially skimmed) which invite consumers to donate 5×1000 to the ABC association
For 20 years ABC has been taking care of children and families who are facing the hospital journey of children born with pathologies whose therapy involves numerous and complex surgical procedures with free reception in six homes in Trieste, emotional support thanks to psychologists and volunteers in pediatric surgery department and with the purchase of high-level instrumentation that allows minimally invasive treatments for small patients.
The company’s message to its customers is therefore as direct as it is effective: to bring solidarity from the supermarket to the breakfast table in favor of families experiencing a particular moment in their lives, such as that of their child’s hospitalization.
A simple yet concrete gesture is to allocate the 5×1000 to the Association: by signing the tax return form in the space dedicated to “support for Third Sector entities…” and writing the ABC tax code 01084150323 as suggested by the cartoons milk, the consumer will be able to directly help young hospitalized patients and their parents.
«The values that ABC expresses are particularly important, and it is with great pleasure that this year too we have decided to confirm the decision to support the Association’s 5×1000 campaign», explains Massimo Nadalin, General Director of
Karst milk. «The well-being of people, which we cultivate every day, perfectly matches the projects and activities that this important local organization carries out and we are really happy that this collaboration can continue».
«Thanks to the collaboration with Latte Carso» – comments Giusy Battain, Director of ABC – «we will be able to bring this campaign into the homes of many people, who will thus be able to contribute to the well-being of the young patients. The 5×1000 message is a truly important message, because it allows thousands of people to be involved towards a common goal, that is to guarantee acceptance, psychological support for many children and their parents, and constant support for the Burlo Surgery.
