There Lazio regiontogether with the project’s partner associations, presented the initiative “I respect you”, an initiative that will start in the next few days.
“Ti Respect” is aimed at students of primary and secondary schools, teachers and families, with the aim of raising awareness on the issues of violence against women, bullying and cyberbullying, and to promote a social model solidarity, the freedom of the individual and combat all forms of violence.
At the presentation, moderated by the TG2 journalist Marzia Roncaccithe councilor for Culture, Equal Opportunities, Youth and Family Policies, Civil Service, Simona Renata Baldassarre; the actress Maria Grazia Cucinotta and the president of Lazio Innovate Francesco Marcolini.
Representatives of the project’s partner organizations and associations also participated: Francesco Spanogeneral secretary of the MAXXI Museum Foundation; Laura Bugliesiproject manager of MOIGE (Italian Parents’ Movement); Fausto Costantiniartistic director of the TeatroPer e Association Miriam Incurvatipresident of the Pioneer Project Social Promotion Association.
At the presentation, moderated by the TG2 journalist Marzia Roncaccithe councilor for Culture, Equal Opportunities, Youth and Family Policies, Civil Service, Simona Renata Baldassarre; the actress Maria Grazia Cucinotta and the president of Lazio Innovate Francesco Marcolini.
Representatives of the project’s partner organizations and associations also participated: Francesco Spanogeneral secretary of the MAXXI Museum Foundation; Laura Bugliesiproject manager of MOIGE (Italian Parents’ Movement); Fausto Costantiniartistic director of the TeatroPer e Association Miriam Incurvatipresident of the Pioneer Project Social Promotion Association.
An important promotional tool for “Ti Respect” will be the project’s web platform, designed and developed with contents, resources and initiatives aimed at the target audience, in collaboration with partners. The platform aims to entertain, inform, raise awareness and support young recipients, also in collaboration with radio, television and web publications that will make audiovisual content available on the themes of the initiative.
The campaign activities include listening and support forums, masterclasses and original talks, music playlists created by partners and influencers, access to streaming shows, films and TV series in line with the initiative, selection and reviews of books, eBooks, articles and thematic insights. In order to amplify the knowledge, promotion and impact of “Ti Respect” on young people, the Region will invest in social media, making use of the collaboration of experts, with targeted web marketing and web advertising actions.
