A “luxury” bag, signed Zegna and also free for anyone who wants it. It’s not a dream, but what really happened in Milan during this latest edition of Design Week: the fashion house Zegna has made a very exclusive limited edition tote bag available to everyone at no cost. What if it went viral? Moreover. In no time at all we (re)spotted it for sale on online marketplaces.
Delusions of grandeur, a reaction to the rage of micro bags or a simple need for more space? It doesn’t matter the reason, the models must have of the season they must be oversized to the nth degree
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Protagonist of this marketing activation designed by Zegna it was a simple canvas shopper, the perfect one to carry comfortably on the shoulder, around the city and complete with a laptop inside. Made available in multiple designs, the highly coveted bag has a name: the maison named it The Born in Oasi Zegna Tote Bag.
The Born in Oasi Zegna Tote Bag.
COURTESY ZEGNA
There’s no point looking for it in the boutique or on the brand’s e-commerce site because the coveted shopper was only made available on the dates that involved Milan Design Week, i.e. from 15 to 21 April. There were four locations where Fashion enthusiasts stood in long lines to get one: the Zegna headquarters in via Savona; the Rizzoli point in the Galleria Vittorio Emanuele II; the Global Store in via Montenapoleone; and finally the Born in Oasi Zegna newsstand in Via dei Giardini.
The Born in Oasi Zegna Tote Bag.
COURTESY ZEGNA
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