Success for the event “Sondrio takes you by the throat”

Four thousand attendees at the activities with compulsory registration, 1100 people who crossed the city on the train: these are the first numbers, still incomplete, to certify the success of “Sondrio takes you by the throat”, the spring event promoted by the Municipality, now in its fourth edition, which animated the city on Saturday and Sunday. But a glance from anyone who reached the capital over the two days would be enough to confirm the success.

Thanks to two days with a summer climate, both the people of Sondrio and the visitors from outside the province did not want to miss the festive atmosphere that accompanied the event and, above all, the numerous initiatives for adults and children. Yesterday, the long-awaited catwalk of the Milan Cortina 2026 mascots, the cute stoats Tina and Milo, was followed with enthusiasm by the public: their presence in the capital officially kicked off the Olympic valley journey and the initiatives that will be held at provincial level promoted starting from schools. Tina and Milo had their portrait taken in the symbolic places of Sondrio, old and new, Piazza Campello, the walkway over the Cassandre, now a real attraction, an obligatory stop for residents and tourists, Giardini Sassi and Piazza Garibaldi.

Excellent result

“We couldn’t have hoped for better than this: it’s nice to see the city alive and animated – is the comment of the mayor Marco Scaramellini, who officially welcomed the mascots -. In recent years we have worked hard and invested a lot and the results are proving us right : we created “Sondrio takes you by the throat” in the aftermath of the pandemic and now, in its fourth edition, it has become an unmissable event for the people of Sondrio and for the many people coming from outside. We are satisfied, but above all the citizens are , the operators and who we welcomed: this is what’s important.”

Sondrio takes you by the throat

The program of initiatives extended to the city and the hamlets characterized “Sondrio takes you by the throat” as a widespread event: from the historic center to the squares, from Castel Masegra to the Cassandre walkway, from Piastra to Bartesaghi Park, the party involved everyone.

“With this event, and with the others that we promote – underlines the deputy mayor and councilor for Productive Activities and Events Francesca Canovi – we have demonstrated that Sondrio has many cards to play, not only from a cultural but also a naturalistic point of view. A city of well-being where you live and eat well: the success achieved by green itineraries, both on foot and by e-bike, by zero kilometer markets, by tastings of typical products, by yoga in greenery, as well as by holistic proposals, confirm the great interest of the public who appreciated the program”.

So much so as to induce the municipal administration to intervene. Already in the previous days, most of the activities with compulsory registration had sold out: where possible, places and shifts were increased to satisfy the requests and waiting lists were created. All the data collected on memberships and attendance will be analyzed to outline a profile of participation, evaluating expectations and feedback, obviously starting from the origin.

“Many people from Sondri have chosen to spend the weekend in the city – concludes the deputy mayor and councilor Canovi – and this gives us great pleasure, but we are equally satisfied with the presence of numerous Valtellina residents and people from other provinces of Lombardy. The hope is that having discovered Sondrio and its offers they decide to return”.

The season is only just beginning and the summer events are pressing on: the calendar of events for the next few months that will enliven the capital is about to be defined.