Third step of the podium for Rai3 with ‘Guess who’s coming to dinner’. La7 ratings also growing in March
There replica of ‘Makari’ surpassed ‘Lo Show dei Record’ and won yesterday’s prime time ratings, Sunday 7 April 2024. The Rai1 drama with Claudio Gioè obtained 2,601,000 viewers and a 16% share, while the Canale 5 program was seen by 2,159,000 viewers equal to 15.9%. Third step of the podium for Rai3 which with ‘Guess who comes to dinner’ recorded 1,109,000 viewers and a 6.3% share.
The other programs of the evening follow: on Italia 1 ‘Jurassic World’ (969,000 viewers, 6.2% share); on Rai2 9-1-1 (862,000 viewers, 4.5% share) and followed by ‘9-1-1: Lone Star’ (891,000 viewers, 5% share); on Retequattro ‘Dritto e Rovescio’ (856,000 viewers, 6.6% share; on Nove ‘Che Tempo Che Fa – Best Of’ (828,000 viewers, 4.5% share); on Tv8 ‘Il Giustiziere della Notte’ (497,000 viewers , share 3%); on La7 ‘Domina’ (212,000 viewers, share 1.7%).
In the access prime time Rai1 double Canale 5: ‘Affari Tuoi’ brought home 5,519,000 viewers and a 28.6% share, while ‘Paperissima Sprint’ stopped at 2,632,000 and 13.6 %. The flagship network Rai also won the ratings in the early evening slot with ‘L’Eredità Weekend’ which attracted 3,783,000 viewers equal to 26.2%, while ‘Avanti unaltro! Story’ on Canale 5 achieved an 18.2% share with 2,496,000 viewers. Overall, the comparison of the generalist networks Rai plus RaiNews24 versus Mediaset plus TgCom24 saw, for the entire day, Rai at 29.9% with 2,539,000 viewers and Mediaset at 25.5% with 2,161,000 viewers. In prime time, Rai recorded 32.5% and 6,082,000 viewers, while Mediaset scored 24.3% with 4,542,000 viewers.
La7, ratings also growing in March: fourth network in prime time
Audiences are growing for La7, which in the month of March 2024 (1-31) reaches a 5.4% share and 1.1 million average viewers (+13% vs 2023), rising to fourth place overall in prime time ( 8.30pm/10.30pm) in front of Rai3, Rete4 and Rai2. This was announced by the Cairo Communication group TV.
In particular, in the month in question, La7 was the third network 7 times behind Rai1 and Canale5, and it is the TV that is growing the most among the top seven generalist channels. During the day (07.00/02.00) the Cairo Communication Group’s TV achieved a 3.8% share (+8% vs 2023). Important results also on valuable targets where the Internet is in second place in prime time on the high-spending public with 11.4% (+17% vs 2023) and on graduates with 12.9% (+19% vs 2023 ), behind only Rai1. On the web side, the month closed with a total of 41.5 million views of La7 channels on Youtube (+12%) while on social media there were 7.2 million followers of La7 profiles and its programs (+9%) and 3 million interactions (+128%).
