Strengthened by the incredible commercial success achieved with the PS1, in 1999 Sony tried to amaze the world by openly demonstrating its intention to dominate the console industry in the following decades by creating a absurd PS2 commercial focused, yes, on PlayStation 9.
First aired in the United States between 1999 and 2000, the PS2 commercial packaged by Sony indirectly described theuniversality and the ’emotional side’ of the so-called PlayStation Experience projecting viewers into a distant future to describe the amazing capabilities of the PlayStation 9.
The context chosen by the creative minds of the Japanese company for imagine the gaming industry in 2078 embraced the typical aesthetic of the early 2000s, between devices with transparent bodies and chrome designs. In the future envisioned by Sony, PlayStation 9 will take on the contours of a sentient translucent spherea hyper-technological machine that interfaces with the brain of gamers through one swarm of electronic spores to project a whole series of multimedia contents into the minds of users, from holographic films to favorite music, obviously passing through games.
In Sony’s vision, therefore, PlayStation 9 is represented as the natural evolution (albeit idealized and highly speculative) that awaits the gaming industry, a communication strategy focused on Kando (a term used in Japan to express feelings of deep satisfaction mixed with euphoria) which reflects the community’s enthusiasm for PlayStation platforms and the frantic wait for PS2.
Lo spot del 1999 con PlayStation 9in any case, was not the only experiment carried out in this sense by the creative minds of Sony: without bringing up the disturbing PlayStation 3 advertisement with the possessed doll, recently the creative minds of Sony Interactive Entertainment tried to imagine the look and functionality of PlayStation platforms in ten years by introducing a futuristic controller.
In the video created by Sony on the occasion of the ‘Beyond the Boundaries’ event held in May this year, the creative minds of the Japanese technological giant outlined the future vision of the PlayStation team, giving us the opportunity to admire the mockup of a controller capable of superimposing physical reality on virtual reality seamlessly. Also in this case, Sony tried to connect to the sensations described by Kando to amaze viewers and, just like the 1999 commercial, hypothesize a future where technology will be able to integrate perfectly into the daily life of human beings to extend and multiply their sensory experiences. And you, what do you think of the PlayStation 9 video broadcast by Sony in 1999 and of the new film created by the Japanese giant for Outline the future of gaming and PlayStation consoles? Let us know with a comment!
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