Interactive teleshopping has arrived on Prime Video

That the future of streaming let it all be in the advertising, everyone has understood it a bit by now. But what Amazon has just launched in the United States goes beyond what the common viewer could imagine: a free, live channel where products that can be sold are sold. buy immediately on Amazon.

This is the channel “shoppable” Of Amazon Livea channel “FAST” (Free Ad-supported Streaming TV) broadcast in the United States on Prime Video And Freevea platform launched by IMDb (one of the many companies in the Amazon group) in 2019.

What is Amazon Live

Amazon Live it is not new, it has already existed for some years in the USA and India and is accessible via browser at the address amazon.com/live. It is essentially a streaming platform dedicated to influencerswhich they can publish live video in which they present products (present on Amazon) that can be purchased by users.

A kind of teleshopping 2.0in short, enriched by the fact that it is interactive: during the live broadcasts, users can interact with the influencer, asking him questions via a chat.

The mechanism works and people watch and buy, so much so that in 2023 Amazon Live viewers have reached it 1 billion. A number destined to grow considerably with the arrival of Amazon Live on TVwithin Prime Video and Freevo.

Amazon Live inside Prime Video

What makes the news is not so much the fact that the channel dedicated to Amazon Live has arrived on Prime Video, but rather the method designed by Amazon to allow viewers to buy what they see on TV.

In fact, after opening the Amazon app, the Amazon Live viewer simply has to search for “shop the show” and you will be taken to a page with a product carouselwhich are precisely the products shown by the influencer at that moment on TV.

In this way the user can buy what he saw on TV directly from Amazon, with a incredible speed and, above all, without risking making mistakes. But not only that: being all in real timeyou can also take advantage of any promotions or discount codes offered by the creator during his live broadcast.

One channel, many influencers

At the moment there is only one Amazon Live FAST channel on Prime Video and it broadcasts i most successful content broadcast on amazon.com/live. Amazon, however, plans to produce lots of new content in collaboration with the creators, and to study them themselves for TV.

This means that, in the future, Amazon could launch other FAST channels for interactive shopping in real time, in collaboration with other creators or, why not, in collaboration directly with companies. Brands, in fact, may be interested in opening a vertical channel dedicated to the sale of their products alone, which broadcasts telesales all day long and, perhaps, how-to videos on how to use what is sold.

Something like this has already been done by Home Depot thanks to a collaboration with the American Smart TV manufacturer Vizio: a series of contents dedicated to devices “shoppable” for Christmas-themed DIY. The user could open the Home Depot app and scan a QR code to go straight to the sales page for that product.