The evolution of MotoGP off the circuits
On the day in which track activity began in Jerez de la Frontera for the Spanish Grand Prix, Dorna Sports announced news regarding the future identity of MotoGP. Already in February, during the pre-season tests, the company that holds the commercial rights of the MotoGP had communicated to the teams the implementation of various plans to renew its brand, which included the introduction of a new logo.
When you will see the new logo
This replacement will take place next season, although the official presentation will be scheduled for the month of Novemberas indicated by the Dorna Commercial Director, Dan Rossomondo. The operation, however, it is not related to the recent acquisition of Liberty Mediawhich will acquire 86% of the Spanish company’s shares by the end of 2024.
The new identity
The American manager at autosport.com explained the project in more detail: “This renewal is above all about who we are and how we project ourselves – he has declared – MotoGP is the incredible spectacle we saw two weeks ago in Austin, and we want to represent ourselves to the world in this way. The great fortune we have is that our races are incredible. This is what we need to explain and show. It is a global action, covering many different areas. From the way we treat our fans, to our partners, to our relationship with our customers. We want to be more consistent in our message – he continued – our sport is based on speed, it is innovative, technologically advanced, and our drivers are extremely courageous. If we can get our branding to reflect that, that would be perfect.”
And the new ‘image’?
Rossomondo, however, did not dwell excessively on the new logo that will replace the one introduced in 2000, with a reworking that took place seven years later, without providing any preview of an aesthetic nature: “There will be a new logo, but for me this is the least attractive part of all – he concluded – what is remarkable is the strategy behind it. The logo some will like it and others won’t like it, we already know that“. An operation that recalls the one implemented by Formula 1 at the end of 2017 right after the acquisition of Liberty Media, when on the occasion of the last race of that championship the unchanged logo that we know today was presented and which put an end to the history of the previous one introduced 23 years earlier.
