Italy is finally once again embracing a great brand and the news has filled the hearts of the entire Bel Paese with joy.
The world of two wheels it is being renewed in a clear way, with a series of great innovations that are surprising the market. There is no doubt that Italy is a major economic powerhouse when it comes to the production of sensational motorcycles, with some brands having made history.
Globalization and the new world in which we have been living for some time now, however also brought to lots of bad news, such as the closure of some historic companies. Fortunately, however, some brands are immortal over time and therefore you just need to wait for the right moment to see them on the streets again.
This was seen for example with the case linked to Moto Morini, with the Emilian giant now located in the province of Pavia and continuing to design some of the best motorcycles in the world. The fact that China has become increasingly central in the motorcycle world is certainly giving a big hand to the return of certain companies into vogue.
In fact, the experience of has been appreciated for some time now Benelli, with the Marche company which is experiencing a golden period in its history: in fact, everything started when it became part of the company group Keeway. Now, however, the Chinese group in question has decided to take over another Italian myth, with this iconic brand now ready to make a comeback given the great collaboration between Italy and China.
Morbidelli moto: the return thanks to Keeway
It was 1959 when Giancarlo Morbidelli of Pesaro decided to start a company that for several years was an absolute legend in Italy. In fact, Morbidelli was one of the most innovative companies in all of Italy, with a series of exceptional projects, such as the one linked to the N120A of 1965, with this being the first two-wheeler to feature an automatic drilling machine.
In 1987 the first major change on the part of the company occurred, with it becoming part of the SCM Group, which completely changed the history of the brand. Morbidelli thus sought to find a series of new human resources within the company, with SCM having been a leader in the sector for years, leading to a series of improvements from a technological point of view of these motorcycles.
There Morbidelli However, it has not been able to resist the passing of the years and the continuous innovations, but now the time has come to return to the market more fully charged than ever. In fact, she announced it Dante Bustos, i.e. the CMO of Keeway Group, with whom he highlighted how the Group has great expectations in the acquisition by MBP Moto of Morbidelli.
This is an excellence in the motorcycle sector, with this manufacturer which will be cataloged as part of the Group’s premium range. Bustos highlighted how this brand will allow us to merge under a single large project on the one hand the quality of Italian craftsmanship in the racing sector with the new concept of motorcycling which is the basis of the Keeway Groupwith the news that are around the corner.
