Redhead without main partner for several years
There Ferrari after 2021 it no longer raced in F1 with a title sponsor, which until 2021 was ‘Mission Winnow’. Currently the Scuderia di Maranello has four main partners namely Shell, VGW Play, Santander and Puma, but does not have a sponsor included in its name as happens for example with Oracle Red Bull Racing or Aramco Aston Martin.
This situation may change soon. As reported by the newspaper sportbusiness.comin fact, the US multinational IT company Hewlett Packard (HP) would be close to announcing the agreement as new title sponsor of Scuderia Ferrari. The sponsorship figures would not be lower than those recognized by Oracle to Red Bull (the five-year agreement made official at the beginning of 2022 is worth half a billion dollars, therefore 100 million dollars per year).
HP was the title sponsor of the Williams from 2000 to 2005 and is still in F1 under the name HPE (Hewlett-Packard Enterprise specializing in servers, storage, networking, containerization software, consultancy and assistance) as a sponsor of Mercedes and Sauber. Ferrari would be HP’s second large-scale operation after having already ‘placed’ its logo on the t-shirts of real Madrid.
Tags: indiscretion title sponsor Ferrari News
