Three days of music in which over one hundred names from the Italian and international music scene will perform. It opened on Friday 14 June Nameless Festivalwhich will take place until Sunday 16 June in La Poncia ad Hanno Brianzaon the border with the municipalities of Bosisio Parini And Molteno. An event that not even the sky full of clouds slowed down, prompting many young people on yesterday’s opening day to reach the place of fun with colorful clothes, costumes, glitter and sunglasses.
The artists perform on five stages this year (JD Stage, Nameless Tent by Molinari, Live Stage by Garnier Fructis, Red Bull Unforeseen and Heineken The Offline Experience), demonstrating the strong growth of the festival in recent years. The number of artists present in the line up has grown exponentially, going from 20 artists on a single stage in 2014 to 120 on 4 stages (for a total of 30 hours of show) in 2023. A gradual, decisive and sustainable growth, which has resulted in the relocation of the Festival over the years. Having left Lecco in 2013, in 2015 he then moved to Barzio, in the pearl of Valsassina, where he spent five years. Since 2022, after the forced two-year stop due to the pandemic, the event has moved to a vast area of 400,000 m2. The enormous spaces available, immersed in uncontaminated nature, have made it possible to further expand the concert areas and services, in order to welcome an increasingly large audience in complete safety.
In this 2024 edition Nameless Festival confirms that it is a transversal event, capable of offering an unparalleled musical variety, ranging from electronic to rap, from pop to Latin music, welcoming the tastes of every type of audience and allowing the discovery of new artists . Many people go to Annone Brianza these days to breathe in the atmosphere of lightness that reigns here, in search of maximum fun and distraction, without having too many worries. This is mainly the motivation which, as the young people we spoke to explained to us, leads the participants to be present at this Festival, often for several consecutive years. Customer loyalty is precisely one of the objectives that Nameless sets itself, so much so that this year the organisation’s objective was to create the festival with the most attention to detail and services.
The immense expanse of green lawn, together with a sensational panorama in the background, provide the perfect framework for living a unique experience, full of energy and emotions. Nameless Festival music, but also secret areas to discover, special food points, high altitude swings in front of the stage, challenges and interactive games.
Alberto Fumagalli (in the photo above), CEO & Founder stated: ”This year we have decided to implement all the necessary measures to give a unique experience to those who deserve it most of all: the Nameless audience. The abolition of tokens, which made the Festival completely cashless, free water and parking (all on asphalt), the new food&beverage experiences; in short, all innovations that aim to perfect the event and make the memory of anyone who participates indelible. I would like to thank every person who has placed their trust in this project over these ten editions. All the effort and sweat spent to organize every single edition is promptly repaid when we see people having fun, when we understand that our passion for music is shared by the public. I have always hoped to create something great that could give joy, freedom to be oneself, escape and fun: Nameless is all this and much more”.
Nameless Festival, which has always given great importance to its audience, a real driving force for improvement from 2013 to today, has decided to implement important innovations aimed at increasing the liveability of the Festival. First of all, the abolition of ”tokens”, the virtual currency: after being the first event in Italy to use this type of currency, the Festival has decided to abandon it definitively and allow participants to purchase products and services more easily and quickly through your smartwatch, smartphone or payment card, with the aim of minimizing queues.
Barbara Mazzalicouncilor for Tourism, Territorial Marketing and Fashion of the Lombardy Region, commenting on the initiative, which received the contribution with the Grandi Eventi tender, underlined: ”Already last year the Nameless music festival proved to be a formidable instrument of local tourist promotion, which has allowed Annone di Brianza, a municipality in the Lecco area which overlooks the lake of the same name, to be included in the Top 10 of trendy destinations for Italians on holiday drawn up by Airbnb”.
Since its inception, the Festival continues to give strong impetus to the theme of environmental sustainability. In fact, special stations have been positioned in the area that dispense water for free and, over the years, numerous measures have been taken to make it a plastic free festival: for the third year Nameless Festival is supported by SILEAthe Lecco multi-utility of the circular economy, technical partner of the event, which will propose a dynamic installation in the Festival area which will come to life by recovering consumed cans, so as to raise awareness among participants of environmental sustainability through the international project “Every Can Counts” .
The Heineken The Offline Experience is also added to the four main stages, the result of the partnership between Nameless Festival and the well-known brand, which invites participants to enter the stage leaving their mobile phones outside, in order to experience an offline moment and bring back the experience lived with friends at the only connection that really matters: the human one. To encourage participants to reduce the use of personal smartphones, there is also a photographer who will capture the best moments of the evening: consumers will then be able to download the photos by scanning a specific QR code only once the event has concluded.
This year Nameless Festival also wanted to give voice to its most irreverent and ironic side with an unprecedented collaboration in Italy, which led to the creation of the Intrashttenistage, an area born from the synergy with Riccardo Mortelliti, founder of the very popular Intrashttenimento 2.0 page. Special guest will be Sabetti (@sabwayroll), who will welcome the guests and artists who will take to the stage between musical performances – such as those of Ruggero from I Timidi – and fun creative activities.
Nameless Festival reaches its tenth edition, consolidating what has been created in recent years, focusing on improving every aspect and service, to provide the most fulfilling and satisfying experience possible and grow from every point of view. In just over ten years the event has gone from 9,000 to 100,000 attendees (with an average annual growth rate of 50.87%), many of whom come from all over Italy, Switzerland, Germany, the United States, France, the United Kingdom , Spain and the Netherlands, confirming itself as one of the most anticipated and appreciated events on the international music scene. An event capable of attracting a heterogeneous audience of men and women and an extremely young target (69% of participants are aged between 18 and 25), demonstrating how the Festival is able to keep up with the times with an always current and diversified musical offering, capable at the same time of satisfying all musical tastes and remaining true to itself.
Furthermore, in 2021, Nameless Srl was included in the “Leader of Growth” ranking drawn up by Il Sole 24 Ore and Statista, gaining the number one position among companies operating in the events sector.
M. Mau.
