Enhancement of regionality, and 16 new jobs for the city
Cernusco sul Naviglio – 1 July 2024. Opens tomorrow July 2nd 1° PENNY of Crotone. The store is the 2nd in the province, following the opening of the Cutro store last year, and the 5th PENNY in the Calabria Region.
The new PENNY space is located within the urban context of the city and more precisely in the Western area, in the popular neighborhood called “Trecento Alloggi”, in via Via Gioacchino da Fiore12.The construction project of the new PENNY, in addition to returning a modern and latest generation commercial structure to the citizens, has seen the redevelopment of a previously degraded and abandoned area, where there will be a space used for public parking surrounded by greenery.
With his 900 mq of sales space will represent an important discount food offer within the city, with typical products of the region. The new PENNY will offer its customers a vast assortment, thanks to the presence of a department butcher’sa gastronomy servedand hotspot and territorial references of renowned local brands; furthermore, there will be bake off, fresh pastriese regional basin.
The store format includes a food and non-food offering in line with the quality and convenience of the brand, with an assortment of 75% Italian products, with particular attention to regionalism and local production.
PENNY looks great attention to sustainability within its path “WE LIVE SUSTAINABLY”, guaranteeing the activities of fight against food wasterespect for the environment and responsibility social with the valuable partneran integral part of the brand’s history, with a responsible and innovative approach. The newly built property was also built with a view to environmental sustainability e energy saving thanks to a photovoltaic system positioned in the roof of the building which generates almost all of the energy needs and thanks also to a latest generation air conditioning system which uses artificial intelligence.
The opening of the new PENNY store includes 17 collaborators, of which 16 newly hired people, all from Crotone; the shop is open to the public: Monday to Saturday: 8:00 am – 9:30 pm and Sunday: 8:00 am – 9:00 pm.
PENNY Italia
PENNY, the REWE Group’s food discounter, is one of the leading retail groups in the German and European markets in the large-scale retail trade sector. In Italy, the brand was born in 1994 and marks a moment of extraordinary change in the world of Italian discount, starting the renewal of the sector thanks to the new formula “quality assortment, brand and low prices”. At a national level, it is present in the territory with over 450 stores distributed in the main regions of Italy and is currently growing strongly, with a turnover per square meter higher than the category average. At an international level, it is also successfully present in Austria, Germany, the Czech Republic, Hungary, Romania. The main objective of the group is customer satisfaction, to whom it guarantees not only a wide choice of quality products at competitive prices, but also welcoming and comfortable stores, for easy and fast shopping. The PENNY Italia private label product lines enhance the territory, regionalisms and made-in-Italy. The company, with its over 5000 employees, 62% of whom are women, has been carrying out concrete sustainability initiatives in the social sphere for years, in the fight against food waste and in the protection of the environment. For more information: www.penny.it
REWE Group
In 1927, 17 purchasing cooperatives joined forces and founded the “RevisionsverbandderWestkaufgenossenschaften” – or REWE for short – with the aim of collectively organizing the purchasing of food. Today the cooperative has an international presence and enjoys success in both the retail and tourism sectors. As a cooperative with a history dating back more than 90 years, we understand our ecological and social responsibility towards future generations. We are committed to safeguarding a sustainable future. The REWE Group is a leader in trade and tourism in Germany and Europe. It now employs over 389,000 people and closed 2023 with a turnover of over 92 billion euros, with over 16,000 sales points and agencies around the world. Its sales lines also include supermarkets and consumer goods stores operated by the brands REWE, REWE CENTER, REWE CITY, BILLA, toom DIY stores and, of course, the discounter PENNY. For further information: https://www.rewe-group.com/en/
Marcello Caldarella | Corp. Communications Management | Penny Italia: [email protected] | +39 366 6270344 | +39 02 92724309
Fabio Valli | ADNKRONOS Communication: [email protected] | + 39 02 76366 45 | +39 344 1281966
