The new Latina Calcio logo was presented yesterday via social media. The emblem arrived suddenly in the morning, without warning and perhaps also for this reason it divided the fans, or rather united them perhaps like never before in dissent.
They don’t like the new idea put in place by the club, entrusted to the marketing area managed by Francesco Terracciano, the nephew of the president of the Nerazzurri club. A logo that is certainly more minimal than the previous one, with a reinterpretation both in the font and above all in the depiction of the Winged Lion of San Marco: a symbol so dear to long-time fans of the capital’s team. While the other symbol, the municipal tower which many liked but which did not find space in this new graphic idea carried out by Modì, a marketing and communications company which together with Ezeta is also revisiting the “texture” of the t-shirts which they will certainly be presented soon.
«The objective was to make the winged lion of San Marco, previously used in the company logo, exclusive and authentic – Latina Calcio wrote on social media – Modì, who took care of the design of the new brand identity, worked on the classic shape of the shield, enhancing the face of the lion with its mane and spread wings that protrude from the shield, giving dynamism and majesty to the crest. The innovation of the brand designed by Modì has however respected the club’s tradition by maintaining the iconic black-blue stripe. ️ The logo was designed in a brand system that can allow the company to separate the individual parts, enhancing the details and allowing a myriad of applications that do not distort its identity. The winged lion of Latina Calcio 1932 metaphorically takes flight, spreading its wings towards the horizon of the future, strengthening its identity and authenticity.”
In short, the aim was to “rejuvenate” the old logo a bit and the same will certainly be done with the t-shirts. However, this was not appreciated by the fans and supporters of the Nerazzurri team who literally flooded both the club’s social networks and those of the media which relaunched the news with protest messages. They don’t like the graphics, they don’t like the revisitation of the winged lion, they don’t like that the municipal tower was cancelled. But what they didn’t like above all was the modus operandi: no communication and above all no choice left to the fans who would have appreciated greater involvement (as happened in the past). Without going into the merits of the beauty or otherwise of the logo, what was wrong was perhaps the way of communicating (or rather not communicating at all) such a change which for the fans is a matter of the heart. Perhaps a competition of ideas would have been welcome, or even an online referendum and even better a press conference to present this important innovation. Instead it all rained down like this, via social media, and without warning.
