The winner of the “Compasso d’Oro” honorable mention of the XXVIII edition was the architect designer Vincenzo Castellana, as art director for Orografie, a design oriented brand founded by the entrepreneur Giorgia Bartolini. The prestigious international recognition is the seal of an intense professional activity focused on a project belonging to the “Research and Innovation for Business” category. Focused on new living rites capable of intercepting the latent needs of a new living scenario between analogue and digital, the vision proposed by Orografie at the ADI Design Museum in Milan managed to stand out among all the participants at the event. Hybrid thinking, as the founding focus of the brand, took shape with foresight even before the Covid-19 pandemic when, during the first briefing, the emphasis was on the hybridization of behaviors that were transforming postures, habits and the use of furnishings. .
“The language of objects evolves and determines typological and functional variations. The new rites of living intercept the latent needs of a new living scenario, between analogue and digital and it is in this new path of meaning that the Orografie objects are inserted – states Vincenzo Castellana – The brand’s reflection started from scientific research and university on the language of things, that is, the way in which meanings are attributed to the objects that surround us and how these objects influence our behaviors”.
Advertising
The winner of the “Compasso d’Oro” honorable mention of the XXVIII edition was the architect designer Vincenzo Castellana, as art director for Orografie, a design oriented brand founded by the entrepreneur Giorgia Bartolini. The prestigious international recognition is the seal of an intense professional activity focused on a project belonging to the “Research and Innovation for Business” category. Focused on new living rites capable of intercepting the latent needs of a new living scenario between analogue and digital, the vision proposed by Orografie at the ADI Design Museum in Milan managed to stand out among all the participants at the event. Hybrid thinking, as the founding focus of the brand, took shape with foresight even before the Covid-19 pandemic when, during the first briefing, the emphasis was on the hybridization of behaviors that were transforming postures, habits and the use of furnishings. .
Advertising
“The language of objects evolves and determines typological and functional variations. The new rites of living intercept the latent needs of a new scenario of living, between analogue and digital and it is in this new path of meaning that the objects of Orografie are inserted – states Vincenzo Castellana – The brand’s reflection started from scientific and university research on the language of things, that is, the way in which meanings are attributed to the objects that surround us and how these objects influence our behaviour”.
