At the kick-off for Euro 2024the new campaign has also started Deliveroo by the digital agency Helloday. The online platform for home food deliveries, premium partner of the FIGC, for the European men’s football championships has entrusted Hellodì with an activity that develops on two levels. A premium content, ‘Blue Stories with Deliveroo’ featuring some stars of Italian football, at the center of a video interview conducted by Marco Cattaneo and Lisa Offside.
The four champions who represent the history of the national football team, Giorgio Chiellini, Ciro Ferrara, Ciccio Graziani and Luca Tonisit around a table exchanging stories, memories and anecdotes in an atmosphere of great complicity. The video is available online in full on The Squad’s Youtube channel.
Hellodì managed the contents, organisation, production and distribution of the interview. In conjunction with the online publication of the video, a backstage video of the episode and some pills to launch the initiative were also posted.
The second strand of the digital strategy defined by Hellodì for Deliveroo concerns the part of live coverage which will cover the entire adventure of the Italian national team at Euro 2024. In The Squad’s Instagram Stories during all Italy’s matches during the continental review the community will comment on the matches live together with the followers reposting and interacting with the funniest and most representative messages from users.
In addition to the evening of June 15th, the appointment with the live commentary on The Squad profile is for Thursday 20th and Monday 24th June. The format will continue in the same way, if Italy passes the group stage.
