It will be distributed to members, municipalities and local tourist offices and will measure the appeal of Molise for local tourists. But not only. The Confcommercio Molise questionnaire that can be activated with a QR Code will also test satisfaction with the holiday spent and will therefore give clear indications on the offer, on the “product” to be created to meet their needs and preferences.
The initiative was presented yesterday morning at the regional headquarters of the organization in Campobasso. Alberto Corti, national manager of the Tourism sector of Confcommercio, connected remotely. In the room were the director of the regional confederation Irene Tartaglia and the president of Fipe Molise (Italian Federation of public businesses) Carlo Durante.
This is the second phase, the one already fully operational, of the activity launched on the occasion of the Year of Roots Tourism (2024). Last February, the national analysis by Confcommercio, conducted in collaboration with Swg, Tra Consulting and Italyrooting Consulting, was presented as a preview in Campobasso. Analysis from which excellent prospects emerged for the 3 thousand tourism businesses in Molise which employ over 10 thousand people. Hence the further step to give concrete support to the sector.
«Molise moves to the second step», underlined Corti yesterday, recalling the importance given to the theme of roots tourism, in the national assembly of Confcommercio which it took place on 12 June in Rome, both by President Sangalli and by the Head of State Mattarella.
There are 80 million Italian descendants in the world, but the target reaches 200 million people if we also consider the “lovers of Italy”. It is important, however, to identify the cluster. Corti recalled how the national analysis released in February showed that there is no roots tourist but different categories, each with different interests. There is the nostalgic, who moved abroad during childhood, wants the Italy of the past: therefore the widespread hotel, the villages, the places of personal memory. Then there is the ambassador, who is in constant contact with his two worlds and must be the best friend for Italian tourist operators, given the influence he has in the adopted community. And, again, the descendant who feels he has Italian roots but is not Italian. He needs a structured travel itinerary: his grandparents’ town, of course, but also Rome, Florence. Finally, the curious, young person wants to have immersive experiences (wine, food and wine, cultural tours).
And it is precisely to intercept these different interests that the questionnaire will be “administered”. The QR Code will be distributed both in digital format and printed on a window sticker, explained director Tartaglia. Window decal that tourism sector activities, municipal administrations and local tourist offices will be able to display where they deem it most effective. The objective, added Tartaglia, is to intercept as many tourists as possible. You have until September 30th. The data collected will then be processed by SWG and presented at a conference to be held in the autumn. First, however, they could be a formidable presentation ticket for Molise at the TTG in Rimini (from 9 to 11 October), “the main tourism fair at the moment in Italy” in the definition used by Corti.
«A few questions – the director of Confcommercio Molise summarized again – which will then allow the experts to understand what the sentiment is of the people of Molise, the Italians and in general of the tourists who approach our region not as ordinary tourists but as tourists who want to rediscover , delve deeper into one’s roots and therefore, for example, go and rediscover the homes of ancestors, a typical product, a tradition.”
There are ten questions posed: which country do you usually live in? How many days will you spend in total in Italy on this trip? In particular, how many days will you spend in Molise? And where did you/will you stay during the days you will spend in Molise? Among the things indicated, which would you most like to do during your stay in Italy and which have you done so far? This is followed by a series of options including visits to cities of art, sea, mountains and cultural events. And, again, which of the following statements are most correct to describe your situation? Here too, several alternatives: my family has Italian origins, my partner’s family has Italian origins, I think I have Italian roots but I’m not sure and more. Among other questions, how important was having Italian roots in the choice to make the trip and what were the reasons for the holiday.
Anyone wishing to have the questionnaire to propose to their customers or users can contact Confcommercio Molise. «Our hope – concluded Irene Tartaglia – is that maximum diffusion will be achieved in order to have lots of concrete data that will help us work as best as possible for the economic well-being of our region».
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