Saturday 15 June 2024 – 07:30
Pisa’s new tourism promotion campaign was presented, which will be called “Where is the tower? Pisa is much more” for the foreign market and “A city to…” for the national one. The aim of the project is to enhance five macro areas, namely art, the sea, nature, tradition and science which distinguish the city, with the aim of bringing out other views beyond the now famous Piazza dei Miracoli.
This content will be published on both national and foreign media outlets and through two campaigns social via Facebook and Instagram and will aim to ensure that tourists who intend to visit Pisa can stay longer. In total, it is thought that they can be achieved around 30 million users.
“Tourism is a fundamental and driving sector for our economy – said the Tourism councilor Paolo Pesciatini – but it is an industry that requires a prospective vision, for this reason, despite the important results achieved by the over 2 million visitorswe must not let our guard down in order to also increase the stay of our guests, also aiming to extend the tourist season thanks to our entire reception system”.
“Among the lines of intervention, that of communication is essential to be able to narrate our territory in its entirety and thus go beyond Piazza dei Miracoli – he added – for this reason we have created a multilingual promotion campaign, with a graphic image and a unified visual language, with the aim of reach the highest number of potential touristsrepresenting to them our entire context: cultural, historical, naturalistic, environmental, which goes from the city to the coast, thus covering the entire offer”.
These tourism promotion campaigns are part of a larger project which includes four further projects aimed at enhancing the city for a total value of almost 600 thousand euros. In particular, the activities concern tourist signage, the analysis and monitoring of tourist flows and the creation of itineraries and integrated packages.
