PESARO – Pesaro 2024 presents the updated version of Pesaro Citymap Welcomethe pocket-sized map designed to welcome tourists and visitors which is now enriched to the point of containing 24 points of interest in the city. New entries are: Sonosfera®, the church of Sant’Ubaldo, the Scavolini Auditorium, the Biosfera, the Pavarotti lido. On the front, focus on the city center with its rich cultural heritage, on the back the Bicipolitana with the routes updated to the last sections. The graphics are signed by Cristiano Andreani (AD and illustrations) with Nico Polidori (map and graphic design).
Made in collaboration with House of Emerging Technologies of the Municipality of Pesaro CTE Squarethe map features the QRcode on the cover which allows citizens and tourists to download the WOM pocket application with which to collect the WOM credits, adopted by the administration to recognize the importance of participation. It is possible to collect WOM by visiting the locations of Pesaro 2024 and participating in the events. WOMs have no monetary value but allow you to access spontaneous offers from shopkeepers, merchants and artisans, announced in the application.
The map is proposed in “classic” folding version (closed format 23×11 cm, open 66.5×46 cm) e in ‘A3 plus notepad’ version with tear-off page. It was printed in 100,000 copies which will be available in the various Infopoints, at the headquarters of the Pesaro Hoteliers Association and in partner hotels as well as in the main city reception points.
Commissioned by the Municipality of Pesaro, the first edition of Pesaro Citymap Welcome saw the light in 2019 as a project by Officine Creative Marchigiane, graphics by Cristiano Andreani with the support of Nico Polidori.
The map contains two important graphic references with QR Codes which report, respectively: one to the Pesaro 2024 website – highly informative and dynamic -, the other which allows you to download an application for the first time and to earn WOM, a technological platform, the second time which serves to recognize the value social generated by the actions of individuals. The citizen who has this map keeps the places of culture alive, justifies the fact that there are events and therefore his participation deserves to be recognized as generating value, because events do not have an intrinsic value but they have value based on who participates. This technology therefore serves to engage visitors, making them co-responsible and co-participants in the year as a Capital. On the map, each place will have a QR Code which, once scanned, will give the possibility of earning WOM, but WOM can also be earned by participating in events or taking Adriabus public transport and therefore supporting sustainable mobility. They are ‘points’ that have no monetary value but anyone who wants can award them: in fact there are already many merchants and artisans who offer discounts to those who have WOM and who in this way participate in the pursuit of collective objectives.
