The fourth store in the city opens tomorrow while the brand opens its own butchers and delicatessens throughout Tuscany
Cernusco sul Naviglio – 20 May 2024. Just two weeks after the opening of the shop in Capolona (Ar), PENNY returns to Tuscany and opens a new store in Sienathe 4th in the city.
The 84th PENNY space in the region was born inside the Metropolitan Gallery of Piazza Matteottia true commercial reference of the historic center, and with its 560 m2 of sales area represents an important and unique discount food offer within the city, with typical products of the region.
The new PENNY will offer its customers a vast assortment, thanks to the presence of a department butcher’sone gastronomy serveda hotspot and territorial references of renowned local brands; they will also be present bake off, pastry shop fresh, fish fresh and regional pool.
Customers who purchase take-away or delicatessen products will be able to consume them inside one Terrace used as a refreshment point, overlooking the Siena Cathedral. The store format includes an online food and non-food offer with the quality and convenience of the brandwith an assortment for 75% Italian productswith particular attention to regionalisms and at local productions.
At the same time, throughout Tuscanythe brand started
an important operation linked to the departments served of butchers, delicatessens and hot spots in existing points of sale, for a better customer service and in support of food and wine excellences of the region.
As always, PENNY turns out great attention to sustainability within its path “WE LIVE SUSTAINABLE”, guaranteeing the activities of fight against food wasterespect for the environment and responsibility social with i valuable partner, an integral part of the brand’s history, with a responsible and innovative approach. Furthermore, the renovation that affected the premises occupied by the new PENNY saw the use of latest generation systems, equipment and materials with particular attention to saving in energy consumption and to environmental sustainability such as the use of LED lighting systems and CO2 food refrigeration systems.
The opening of the PENNY store includes a staff of 14 collaboratorsof which 7 people are newly hired and the shop will observe the following opening hours to the public: Monday to Sunday: 8:00 – 21:00.
PENNY Italy
PENNY, a food discounter of the REWE group, is one of the leading commercial groups on the German and European market in the large-scale retail trade sector. In Italy, the brand was founded in 1994 and marks a moment of extraordinary change in the world of Italian discount, starting the renewal of the sector thanks to the new formula “quality assortment, brand and low prices”. At a national level, it is present on the territory with over 450 points of sale distributed in the main regions of Italy and is currently growing strongly, with turnover per square meter higher than the category average. At an international level, it is also successfully present in Austria, Germany, the Czech Republic, Hungary, Romania. The group’s main objective is customer satisfaction, to which it guarantees not only a wide choice of quality products at competitive prices, but also welcoming and comfortable sales outlets, for quick and easy shopping private PENNY Italia enhance the territory, regionalisms and Made-in-Italy. The company, with its over 5000 employees, of which 62% are women, has been carrying out concrete sustainability initiatives in the social sphere for years, in the fight. to food waste and environmental protection. For further information: www.penny.it
REWE Group
In 1927, 17 purchasing cooperatives joined forces and founded the “Revisionsverband der Westkaufgenossenschaften” – or REWE for short – with the aim of collectively organizing the purchasing of food. Today the cooperative has an international presence and enjoys success in both the retail and tourism sectors. As a cooperative with a history dating back more than 90 years, we understand our ecological and social responsibility towards future generations. We are committed to safeguarding a sustainable future. The REWE Group is a leader in trade and tourism in Germany and Europe. It now employs over 384,000 people and closed 2022 with a turnover of over 84.8 billion euros, with almost 16,000 sales points and agencies around the world. Its sales lines also include supermarkets and consumer goods stores operated by the brands REWE, REWE CENTER, REWE CITY, BILLA, toom DIY stores and, of course, the discounter PENNY. For further information: https://www.rewe-group.com/en/
Marcello Caldarella | Corp. Communications Management | Penny Italia: [email protected] | +39 366 6270344 | +39 02 92724309
Fabio Valli | ADNKRONOS Communication: [email protected] | + 39 02 76366 45 | +39 344 1281966
