The goal is to collect 1 million signatures at a national level, with the Asti area responsible for doing its part, to abolish the concept of “final processing” as a prerequisite for considering foods produced abroad as Italian.
The threat of fakes in Italy
The initiative is also aimed at obtaining transparent labeling on the origin of food and increasing controls at ports and borders. The threat of fakes in Italy is real, concrete and growing. We need to intervene promptly and urgently to protect the true Italian product, the farmers’ income and guarantee the importation of products that respect the same food, environmental and worker safety rules.
“Coldiretti is not against imports, specifies the president Coldiretti Asti Monica Monticone, but demands the principle of reciprocity, that is, respect for the same rules that are rigorously observed in Italy”.
“After the mobilization of Brenner, the commitment continues in the name of active and concrete responsibility, adds the director Coldiretti Asti John Red, The collection of signatures is aimed at defining a proposed European law of popular initiative, to guarantee the transparency of what we bring to our tables”.
Enhance Italian agriculture
Countering fake Made in Italy also means enhancing our agriculture which has an identity, quality, distinctive and innovative. Thanks to Coldiretti’s policies and actions, Italy is at the forefront of food labelling.
The campaign can be supported by signing, as long as they are adults and have an identity card or passport, in all the Campagna Amica farmers’ markets and in the Coldiretti area offices. The awareness campaign is also promoted on social media with the hashtag nofakeinitaly .
