The role of Ancona as a lever for quality tourism and development. The great attractors: from Loreto to the Frasassi Caves (which continue to break visitor records), in the province, from Urbino (whose historic center is a world heritage site) to Pesaro (Capital of Culture 2024), outside the Doric borders. The naturalistic beauties: coast, hinterland, Sibillini. Food and wine, more than appreciated by foreigners. And, it turns out, also the events, which for various reasons attract 12 percent of people to the Marche (double the national average). These are some of the aspects that emerged from the conference promoted by Qn Distritti and which, yesterday, stopped in the capital, at the Loggia dei Mercanti. Over 40 speakers, institutional representatives, categories, stakeholders and operators, discussed each other in the round tables moderated by Andrea Brusa, head of Il Resto del Carlino-Ancona, and Alessandro Caporaletti, editor-in-chief of the central office of Resto del Carlino. The project was carried out in collaboration with the Marche Chamber of Commerce, the Municipality of Ancona, Luiss, the patronage of the Marche Region and the support of Bper Banca.
Many bell towers, in the only plural region of Italy, which have strengthened an identity over time. Many bell towers, however, which must communicate better to look at a development that holds together the different peculiarities, a strong point, to enhance the entire territory. On the other hand, those who come to the Marche want to live authentic experiences, oriented towards increasingly sustainable and mature forms of tourism. And therefore, for the governor, Francesco Acquaroli “there is widespread awareness, thanks to the investments made, which leads our region to emerge and want to invest even more”.
It is no coincidence that the Strategic Plan for Tourism has a budget of 60 million euros. And the strategy was illustrated by Marco Bruschini, director of that Atim which acts as the operational arm of Palazzo Raffaello for tourism: “First of all, by creating an umbrella brand Let’s Marche, we have affirmed the Marche’s awareness of being a tourist destination , to promote it in the markets. And secondly, thanks to the new communication campaign ‘Sea and mountains’, we explain that coming here means eliminating the problem of choice”.
Without ignoring the data. And those for 2023, drawn up by the National Institute of Tourism Research, are indicative: not only do people come here for the events, but also for the culture, sea, value for money and professionalism of the operators. Keyword, deseasonalization. Aiming at the highest spending markets and, why not, at those constantly growing flows. Like those linked to religious tourism. Think of Loreto, destined to be crowded with pilgrims from all over the world: “We must be ready for the Jubilee of 2025, a great opportunity to make known a spiritual and beautiful land like ours”, recalled Archbishop Monsignor Angelo Spina .
The other aspect that goes hand in hand with tourism is the need to overcome infrastructural isolation. An example: the efforts made at the airport are allowing a notable relaunch. This is confirmed by “30 percent more passengers in the first quarter of the year, compared to the same period last year”, the voice of Alexander D’Orsogna, CEO of Ancona International Airport. Among those present were also the mayors of Ancona, Daniele Silvetti, and Fermo, Paolo Calcinaro, the regional councilors Chiara Biondi and Francesco Baldelli, the honorable Guido Castelli, Lucia Albano and Gianluca Caramanna and the president of the Authority Vincenzo Garofalo, as well as politicians from the Marche region , academics, entrepreneurs and associations.
