The Udine master’s students called by an important brand

The master’s degree in Digital marketing from the University of Udine.

Twenty-nine students of the master’s degree in Digital Marketing at the University of Udine, divided into five teams, will compete in the first Hackathon created in collaboration with the communication agency Emporio Adv, partner of the master’s degree. The target? Finding the best innovative solution to a marketing challenge by Karpos, an important brand in the sports sector which will provide a prize for the winning group and for all participants. The challenge will take place Saturday 11 May from 10am to 11pm at the Emporio Adv headquarters, integrated communications agency based in Udine.

Under the guidance of industry experts, students will have to carry out a project commissioned to them within a pre-established time. Each team will appoint a team leader who will coordinate the group and monitor the timing in compliance with deadlines and will take care of it of the final presentation of the project. A jury made up of representatives of the sponsoring company, the university and the agency will judge the projects.

Those enrolled in the master’s program will thus have the opportunity to simulate the creative process of an agency, come into contact with industry professionals, acquire new technical and marketing skills, putting into practice the subjects learned in the classroom in a professional manner. “Promote synergy between the university and corporate environment with innovative teaching methods – he underlines Marina Chiarvesiodirector of the master’s degree – is one of the challenges not only of this course of study, but of the entire university, which wants to provide its students with the most complete and effective preparation possible for their future”.

“A challenge with ourselves, this is our “Hackatoo” – he declares Enrico Accettola, chairman Emporio ADV – We called it this because it is a battle cry that declares our determination to be a driver of change for the new generations, the professionals of tomorrow and the companies of today. A true creative marathon supported by the Emporio ADV team, in the heart of a location that is a symbol of our 25 years of history, dedicated to those people who, in life, as in work, always want to leave their mark”.

“We often host curricular internships, and also post-graduate internships in our Marketing Office – he explains Marco Capretta, Karpos marketing manager –. Some turned into hiring, others on the occasion of entering the offices of MVC Group, a company that also owns the Sportful and Castelli brands as well as Karpos. The possibility of having young graduates is a unique opportunity for a young brand like ours that is growing with them. The opportunity to bring together the University of Udine, Emporio ADV and Karpos under this common project will be an unrepeatable experience for us and for the students who will be able to take advantage of it for their future professional choices”.