Continental, which has sustainability as a founding value, every year it invests huge resources in research and development to create compatible products and services with the ever-increasing demands related to environmental issues, which must be combined with the needs of mobility and of competitiveness of people and companies. With this in mind, it has chosen the cycling platform and to be Top Sponsor of the largest Italian cycling event, the Giro D’Italiato raise awareness and delve deeper into the issues of the impact of mobility with a Observatory which photographs the current situation of the main provinces touched by the Giro. Massa Carrara and its province show interesting data from this point of view. Starting from the fact that between 2022 and 2023 hybrid car registration increased by 8.75 percent going from 1,349 to 1,467 units. The situation on the electric front is also positive: +5.93 percent in the same period, with the transition from 118 to 125 units. Consider that the fleet circulating in this province is composed 70.8 percent from cars (against 74.6 percent recorded at a national level), 18.5 percent from motorcycles (13.7 percent at a national level) and 7.1 percent from trucks for freight transport (8.2 percent). The rest concerns residual quotas of other vehicles (such as buses, special trucks, three-wheelers…). Another useful aspect for developing the concept of sustainability in the territory concerns the emission category of motor vehicles: the most represented is Euro 6, which covers 32.1 percent of the circulating capital. A figure above the national average which stops at 29.6 percent. This is followed by Euro 4 with 16.7 percent (19.5 percent at national level) and Euro 5 with 15.2 percent (14.8 percent at national level). It should be highlighted that there remains an incidence of Euro 0 category vehicles equal to 12.1 percent of the total (the national average stands at 11.7 percent). This last analysis is consistently confirmed if we shift the focus on the age of the fleet: the vehicles in circulation in Massa Carrara and its province aged between 5 and 10 years are 21.3 percent of the total (in Italy they are 19 percent); followed by vehicles from 10 to 15 years which are 16.9 percent and from 15 to 20 years with 15.7 percent (in Italy they are 16.7 percent). In the nutrition chapter, petrol dominates with 52.3 percent of vehicles compared to a lower percentage at a national level, 46.1 percent. Not far away is diesel with 33.5 percent (40.4 percent at a national level). The data on the diffusion of electrified vehicles is interesting: electric is at 0.3 percent of the total, a percentage slightly lower than the national figure, which is stuck at 0.5 percent; better i hybrid vehicles (both petrol and diesel) which are attested in the province of Massa Carrara to 3.7 percent of the total (4.1 percent the Italian average). Some interesting reflections can also be made by observing the data relating to used car sales: as regards the electrical one was recorded between 2022 and 2023 contraction by 6.38 percent, or from 47 to 44 units. For thehybridinstead, there was a leap forward of 90.28 percent, with the increase from 216 to 411 units. The sensitivity demonstrated in the province of Massa Carrara towards electrified cars can benefit from one charging network made up of 114 points distributed in 48 areas.
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