Curiosities Province of Macerata
“Where are we going on holiday this year? Sea or mountain? Sport or culture? Villages or nature? Taste or events? For those who don’t want to have to choose or start arguments with family or friends, the correct answer is ‘let’s go to the Marche’, the region expressed in the plural which offers visitors a series of infinite opportunities in all seasons of the year”.
This the concept of the Atim promotional campaign for the 2024 tourist season inspired by theme of conjunctionspresented this morning at the headquarters of the Marche Chamber of Commerce in the presence of the president of the Marche Region with responsibility for tourism, the president of the Marche Chamber of Commerce and the director of Atim, Agency for tourism and internationalisation.
Instead of choosing a destination where one activity excludes another, you can choose the Marche where the disjunctive value of the “o” is replaced by the additional value of the conjunction “and”. The “claim” is therefore: “Sea or mountain? Sea and mountain. Let’s Marche” and so on for all the attractions that the region presents with shots taken in all the provinces.
The Region and Atim expect 2024 to be as good as, if not better than, previous years thanks also to the driving force of Pesaro capital of culture 2024 a which is accompanied by the traditional summer events already known. The promotional campaign will cover all channels: from the most traditional ones such as billboards, to broadcasts on generalist TV channels at times of greatest audience, to pay TV and social media.
During the presentation, Atim also recalled all the promotional events in which the Marche region was a protagonist, the latest being the SEEfood Global in Barcelona, and the ongoing promotional campaigns such as the commercials of the wonders of the Marche starring the Saudi Arabia coach Roberto Mancini, international testimonial, repeated in the stations, subways, airports and historic centers of three important European cities connected to Ancona by direct flight: Paris, Vienna and Munich.
This latest international campaign follows the national advertising campaigns aired during the Christmas period on the main generalist TV channels close to the news or particularly popular programmes. Another very important marketing action was the one that focused on Rome with the so-called static billboards which, both during the Christmas and Easter periods, covered the city: 350 billboards and a 21×3 megaposter with the splendid panoramic view of the Riviera del Conero on Cristoforo Colombo, one of the busiest streets in the capital.
Furthermore, throughout the month of December and January, in 748 cinemas throughout Italy, spectators were welcomed by the promotional video spot of Let’s Marche broadcast before the films. Without forgetting the social campaign with the Olympic high jump champion, flag-bearer for Italy at the next Paris Olympics and a true Marche native, Gianmarco Tamberi, “Take a trip to the Marche”: conveyed on the social channels of tourism promotion, it opened 2024 with a fascinating journey of the athlete from the Marche to discover new experiences and breathtaking landscapes in our region. A collaboration that the Region, as the President stated during the presentation, is ready to renew.
The next event in which the Marche will participate is the Arabian Travel Market, the tourism fair of the United Arab Emirates which will be held from 6 to 9 May 2024, at the Dubai World Trade Center and for which a workshop with over 20 international operators is already planned, a sign of the interest that the region now arouses throughout the world.
