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accompany your team in preparing for the 2024/25 season with pre-season friendlies
As the exciting confrontation between Juventus And Milanthe atmosphere a Turin it becomes more and more electrifying. It is a moment awaited by fans of both teams, with Massimiliano Allegri who prepares his team to challenge the boys of Stefano Pioli in a match that promises strong emotions. But it’s not just on the pitch that you can feel the passion for football: the streets of Turin also come alive outside the stadium.
The initiative ofApecar Dazn adds a special touch to this atmosphere. The streets of the city will be animated by this cute vehicle ready to distribute Juventus scarves to the Juventus fans. It’s a way to create an even deeper bond between supporters and their favorite team. Juventus fans will have to be careful as they wander around the city, looking for theApecar Daznthe traveling pop-up that will give them a piece of Juventus history.
Once you have identified the distribution point, simply frame the QR Code and follow the instructions to collect your scarf. From Turininstead, the tour will start from Piazza Castello in the heart of the historic center, and then ending up in Piazza Emanuele Filiberto in the Roman quadrilateral, passing through the most important squares such as Solferino Square, Piazza San Carlo, Piazza Carlo Emanuele II, Piazza Vittorio Veneto And Piazza Carlo Alberto, but not only. And again, key points of typhoid, such as theAllianz Stadium.
Following the tour of Apecarhanding out scarves to fans, even some of the talent from DAZN And content creator linked to the brand. The activation on field it will also be amplified on DAZN’s social channels and through the contributions of the talents and content creators present on site. Alternatively, you can also make the request online, at the link https://mondodazn.com/apecar and collect the scarf on site at the stages of the Apecar DAZN route.
This activation, which comes after the success of the initiative on field “Barber Sport” launched on the occasion of the start of the new 2023/2024 season of Serie A TIMconfirms an on field experience format that continues to be a fundamental asset of DAZN’s marketing strategy aimed at creating an increasingly engaging and loyalty-building relationship with football fans, while at the same time bringing added value to the sporting event in direct.
The complete tour program of Apecar DAZN it is available, and being updated, at the link mondodazn.com/apecar, and it will also be possible to follow it in real time on DAZN social networks.
The implementation of the activation on field was entrusted by DAZN to the agency WLA.
