dThe logo, the result of collaboration with some Italian agencies of reference for the motoring and lifestyle sector, exudes modernity and internationality, representing the essence of speed and the world of motoring. Elements such as cornering, braking and acceleration are carefully channeled into the new design, which features a dedicated font for instant recognisability.
The new brand not only embodies the essence of the system but has the intention of stylizing a concept that acts as a common denominator for all motorsport disciplines: the perfect trajectory.
The new brand promises lasting recognition through its simplicity in both concept and execution.
The logo, effective from today, will be an integral part of every communication, subsequently developed with further activity which will further confer a unique and distinctive world-class identity. Steps forward that once again demonstrate and represent the commitment and responsiveness of the Owners, led with determination by the Administrator Alessandro Canevarolowith a view to the tenth stage of the 2024 WorldSBK championship.
The new look will not only concern the brand but also the structures of the Cremonese racetrack, which after the latest works has reached a capacity of around 20 thousand seats, and the circuit itself. Further improved, it has reached an overall length of 3,768 metres, and is ready to host the great two-wheel champions and all the fans of the WorldSBK championship in September.
