Ikea Italia debuts in Modena with the first Plan & Order Point in the region: an innovative space, dedicated exclusively to the design and online purchase of furnishing solutions for all environments, with which the company aims to be increasingly closer and accessible, even to those who live far from traditional sales points, offering a tailor-made experience that responds to everyone’s specific needs. In the new Ikea Plan & Order Point, which is spread over an area of 60 square meters inside the Grandemilia shopping centre, customers will be able to take advantage of personalized consultancy for planning and furnishing the different areas of the house but also offices, work spaces and commercial activities, thanks to the IKEA for Business service. Here visitors, with the support of co-workers, will be able to be inspired by a selection of different furnishing proposals for kitchens and bedrooms, designed to meet the tastes and needs of Modena customers – lovers of art, engines and good food – and purchase any solution by drawing from the entire online catalog of Ikea furniture and accessories, choosing the most convenient delivery method for your needs: at home or in one of the many collection points with partners or post offices present in the area. “We are happy to be able to welcome customers from Modena from today, making it even easier to meet us and our offer, in an area, the Emilian one, which is very important for us” declares Deborah Sabbatini, Ikea Bologna store manager.
“With this opening we want to further encourage the rhythms and needs of people, who will be able to choose from time to time how and where to interact with us, from physical stores to online to collection points, a further new step in the omnichannel strategy of IKEA Italia “.
