The first arrival of MSC Grandiosa on Sunday, with around 6,000 passengers, one of the most advanced and modern ships also from an environmental point of view
Leonardo Massa, Vice President Southern Europe: «MSC Crociere continues to invest significantly in the city, developing its considerable tourism potential and promoting it as an increasingly relevant destination within its strategies. Livorno is a very popular destination both because it is rich in great history and culture and because it is surrounded by numerous splendid destinations known throughout the world”
Livorno, 19 April 2024 – It will officially begin on Sunday, with the first touch of MSC Grandiosa, the MSC Cruises season in Livorno. This year the leading company in the Mediterranean – and third player globally – will register in the Labronian city, thanks to the presence of four ships (MSC Fantasia, MSC Grandiosa, MSC Lirica, MSC Orchestra), a new passenger record, moving over 306,000 tourists. One of the most modern and advanced cruise ships in the world from a technological and environmental perspective, launched at the end of 2019, MSC Grandiosa will stop every Sunday for the entire summer season in the Tuscan port, with around 6,000 passengers on board, thus confirming the centrality of the city of Modigliani in the development strategies of MSC Crociere in the Mediterranean.
The number of tourists handled by the Company in Livorno in 2024, thanks to 75 stopovers, will in fact reach almost triple compared to pre-Covid levels (110,000 in 2019, 50,000 in 2018), thus demonstrating once again the competitiveness and importance cultural tourism of the Tuscan city, now famous internationally for its beauty, its thousand-year history and the richness of its artistic heritage. Furthermore, from Livorno, cruise passengers will be able to excursion to wonderful places such as Pisa, Florence and the other art cities of Tuscany, providing a significant contribution to the economic development of the territory, structures, activities and destinations favored by cruise passengers such as museums , shops, bars and restaurants.
Leonardo Massa, Vice President Southern Europe of the cruise division of the MSC Group, declared: «Livorno is a particularly important place for MSC Crociere, which has decided to continue to invest significantly in it, developing its considerable tourist potential and promoting it as an increasingly relevant destination within its strategies, also considering the notable success achieved by the city among our passengers. Livorno is in fact a very popular tourist destination both because it is rich in great history and culture and because it is surrounded by other splendid destinations known throughout the world. Marseille, Barcelona, La Goulette in Tunisia, Naples and Palermo are just some of the destinations in the Mediterranean that guests will be able to visit on board MSC Grandiosa, embarking from Livorno, for 7-night cruises.”
From an environmental point of view MSC Grandiosa, features an innovative selective catalytic reduction (SCR) system that helps reduce nitrogen oxide by 80 percent through active emission control technology. The nitrogen oxide produced by the engine is led through a catalyst – a high-density device made from noble metals – and converted into harmless nitrogen and water. The ship is also equipped with a connection system to the local electricity grid which allows it to eliminate emissions when moored in ports where the infrastructure is present. This is a standard feature on all new MSC Cruises ships from 2017.
Tags: MSC CRUISES record Livorno increasingly strategic port company tourists
