A second edition characterized by an extraordinary success. The spotlights go out on the Terni Influencer & Creator Festival, which took place over the weekend between 12 and 14 April. The balance sheet was drawn up by the organizers who set the date for 2025: “From these three days, which involved more than 130 guests – divided into more than 70 events – we are bringing as a legacy a clear growth of the project, especially when compared with the first edition . More days, more guests, more events, more cultural stimuli, more projects, more audiences.”
The numbers of an extraordinary success: “All this would never have been possible without the support of the Carit Foundation, which has put us in a position to conceive, launch and this year nourish this oasis of culture, innovation and solidarity that is the Tic Festival today, making it accessible free of charge to all participants. If last year we estimated the attendance at 20,000, this year, thanks also to an offer that included a street food village, in collaboration with Vitamina C, we plan to estimate the total attendance at least 30,000 between participation in the events and simple passage in the square to enjoy the atmosphere of celebration, innovation and culture of the Tic Festival 2024, with an increase of 50% compared to the last edition”.
Increase also in the calculation of guests’ followers: “Considering their following on the main contemporary social platforms: around 36 million followers last year, around 60 million this year, for a Festival which has therefore already ideally brought around 100 to the city million followers in just two years. A number that alone testifies to the potential of the Tic Festival in terms of territorial marketing and the social, economic and cultural opportunities that such numbers can activate. In a sector, that of the influencer economy, which in Italy alone in the last year has produced an economic volume of at least 500 million euros”.
Finally, the look towards the next edition: “Umbria for the Future, the event’s organizing body, is meeting at Tic2025, for a third edition which will aim to consecrate the Terni Influencer & Creator Festival as one of the reference cultural events of the Italian events sector with regards to the influencer marketing sector and above all the cultural reflections on the greatest challenges of our time”.
