Fatimah Moody ’90 (left) and Rachel Vassel ’91 G’21, associate vice president, Office of Multicultural Advancement, with Chancellor Kent Syverud.
Syracuse University’s Office of Multicultural Advancement has received the prestigious 2024 Alumni Association Inclusive Excellence Award from Insight Into Diversity magazine. This award brings national distinction to the team that supports and advocates for underrepresented alumni and students, raising funds for more than 50 scholarships and hosting the iconic Coming Back Together (CBT) reunion event.
According to Diversity Inc., the Alumni Award honors alumni association programs, culture and initiatives that encourage and support diversity, inclusion and a sense of belonging for all alumni, regardless of racial or ethnic background, sexual or gender identity, religion, socio-economic status, world view and more.
“We know that alumni associations are not always recognized for their dedication to diversity, inclusion and belonging,” says Lenore Pearlstein, owner and publisher of Insight Into Diversity magazine. “We are proud to honor these college and university alumni associations as role models for other institutions of higher education.”
“I am grateful to our team in Multicultural Advancement, which has been building on a 40-plus year commitment to students and alumni with diverse backgrounds,” says Rachel Vassel ’91, G’21, Multicultural Advancement’s associate vice president. “This accolade recognizes their hard work, which is having measurable impact across the University.”
Vassel cites the growth of CBT, the triennial reunion for Black and Latino alumni, which drew 50 alumni to campus in its first year and is now in its 14th year, drawing 1,500 alumni back to campus to engage with students and network with each other. “CBT has truly become part of the fabric of Syracuse University,” Vassel says. “It is a unique example of targeted programming that taps into the special interests of our Black and Latino alumni. From engaging speakers and VIPs to cultural food and entertainment, CBT speaks to a network of alumni who serve as inspiration to today’s students.”
Class of 1974 check presentation at CBT 2017 Gala.
Vassel says the dramatic increase in alumni engagement—along with the eight-fold increase in Black and Latino alumni giving during the Forever Orange campaign—helped Syracuse University stand out among alumni association programs competing for the award. “I often hear from other academic institutions wanting more information about targeted engagement,” says Vassel. “I’m pleased that Syracuse University is now a case study for others who are hoping to more effectively engage various alumni segments.”
Vassel describes their fundraising approach as “community-based” and closely partnered with groups that mobilize and empower individuals to understand the greater power of the collective. She cites as an example the Delta Sigma Theta sorority.
“A key part of our culture as Black women is working together to get things done,” says Vassel. “When the Delta’s of Syracuse University decided to create a million-dollar endowment, they reached that goal by helping their members understand the multiple avenues to philanthropy, from cash donations to stock transfers to planned gifts. We would not have many of those new donors if it weren’t for the support of the sorority working in partnership with our office and the University.”
Over the past seven years, the Office of Multicultural Advancement has been recognized by CASE (the Council for Advancement and Support of Education) for the CBT 2017 reunion, diverse volunteer engagement, their targeted magazine (Syracuse Manuscript) and for its virtual CBT reunion in 2021.
“I’m really proud of the good work this team has done to cultivate deep and meaningful relationships with members of our alumni community, increase our pipeline of donors, and diversify our alumni volunteers,” says Tracy Barlok, senior vice president and chief advancement officer. “Their work is critical to the division and the university at large.”
The new award, presented to the Office of Multicultural Advancement in the June issue of Diversity Inc. magazine, is also recognition of the close-knit community of alumni of color and the 30-member Multicultural Advancement Advisory Council that helps to drive alumni engagement. “They give real meaning to the importance of connectedness and the power of community,” says Vassel.
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