Skims by Kim Kardashian is the shapewear that stole our hearts. And which finally lands in Italy
Kim Kardashian is a very busy lady. She’s a mother of four, a prison reform activist, head of a global beauty empire, member of the most famous family in the world outside of royalty, and someone who knows how to take selfies. She’s the most lawyer in 2021. she It’s a miracle that she also found the time to launch Skims, and even more impressive is what she managed to do with this brand: from 2019 to today she has truly revolutionized the shapewear.
Courtesy SKIMS
Because when we think about shapewear, even if we are in 2024, we still think about the sad, deerskin beige shapewear designed to hide the body. Skims was created with the aim of celebrating and accentuating curves, giving confidence to women who wear it. So much so that since its launch, the body positive shapewear brand has quietly revolutionized the global underwear industry thanks to its inclusive proposals and vast selection of products that adapt to all shapes, sizes and shades. leather made. It is what the Americans have dubbed the “Fenty Beauty of shapewear”, capable of standing up to brands like Spanx, which single-handedly dominated the sector for so long.
Kim Kardashian’s Skims finally arrives, physically, in Italy with its first pop-up store at the Rinascente Milano Piazza Duomo. A new corner where you can try and buy all the best sellers of the brand’s shapewear and loungewear lines. It is currently located, in pop-up format, on the fourth floor (and also on the e-commerce of the luxury department store) and will soon move to the fifth with its own permanent space. Among the products present, there are also the Soft Lounge Long Slip Dress, the Seamless Sculpt Bodysuit and the Cotton Rib sets.
