This child with a serious and concentrated expression would become a leading personality of our Republic a few decades later. Here he is portrayed at just 10 years old but from his look he already seemed to have clear ideas.
Person in front of the TV – Spetteguless.it
It seems impossible, but this child with attentive eyes and a frowning mouth would have definitively changed Italian society thirty years hence. Born in Milan in 1936 into a bourgeois family, he spent his early years in Saronno, and following the advent of the Germans during the Second World War, in Lomazzo.
Luigi, the father, became general attorney of the Rasini bank in 1957, while the mother Rosa had worked as a secretary at Pirelli, before dedicating herself to her three children: in addition to him, the eldest, Maria Antonietta and Paolo. After settling with his family in Milan, in the Isola district, he obtained his classical high school diploma, and then he graduated in Law in ’61 with 110 with a thesis in commercial lawwith a prophetic title “the advertising contract by insertion”.
After his first jobs as a singer on cruise ships and door-to-door salesman, he began working in the real estate sector, founding Cantieri Riuniti Milanese Srl in 1961. Two years later he then founded Edilnord Sas which was liquidated in 1972, followed by the following year from Italcantieri Spa of which he became president. Precisely thanks to his activity in the construction field, In 1977 he received the nomination of Cavaliere del Lavoro from Giovanni Leone. Do you understand who we are talking about?
The child in the black and white photo would become a small screen mogul. Who is
It is precisely him, Silvio Berlusconi, portrayed in the photo on the cover at just ten years old in 1946. The entrepreneur, after being knighted, would give life to the famous Milano 2 not before having founded Fininvest – Finanziaria in 1975 investment, holding company that would coordinate all its activities. As is known, it was precisely in those years that the knight began to take an interest in the world of media and communication, taking over TeleMilano, later renamed Canale 5.
Silvio Berlusconi during a television program – Spetteguless.it
It was the beginning of commercial television, which would create the first Italian television duopoly. And in those years, thanks to Berlusconi’s advantageous proposals, Fininvest will attract historic names from public televisionfirst of all Mike Bongiorno, who will remain faithful to him until the end, but also Pippo Baudo, Sandra Mondaini and Raimondo Vianello, Corrado, Lorella Cuccarini and Raffaella Carrà.
In 1994, therefore, the famous “descend into the field”with the newly formed Forza Italia party managing to win the elections of that year and finally, last June, after months of illness, his death. Who knows if that child thought that life would have all this in store for him: his attentive and concentrated gaze seems to indicate that even then he had quite clear ideas about what he wanted from his future.
