Perla Vatiero, the winner of the latest Big Brother in the sights of Codacons: here’s what’s happening

The 17th edition of the event ended on March 25th Big Brotherthe reality show of Channel 5 conducted by Alfonso Signorini. It was the triumph Pearl Vatierothe 26 year old originally from Salerno, now at the center of controversies. The reason? The way in which sponsors some products on Instagram. Not just in a less than spontaneous and empathetic way. But above all – someone points out – in an unclear and transparent way, especially towards the followers (740,000 on Instagram) and therefore possible consumers: “The writing Adv (i.e. advertising, ed) is placed behind the profile photo and visible only by pressing and holding on his story”, complains a user on X.

The story, also reported by Dagospiawas addressed by the journalist Gabriele Parpiglia during the Casa SDL web program, with the president of Codacons as a guest Gianluca Di Ascenzo. Parpiglia began: “Not everyone has learned the lesson after the Chiara Ferragni case. I give you some advice: go and take a look at the stories of a certain Perla Vatiero, who won Big Brother, has the ADV is clearly hidden in all his stories.” Then she added: “Clearly among us journalists we sent them to each other, to say ‘what’s happening?’. In my opinion it is not right that a person of importance like Ferragni should respond and they pretend nothing happened. [..] Among other things, Perla advertised the ‘fluff gurus’, those who make bets, so not exactly the best. Honestly, I’d give it a look.” The president of Codacons Gianluca Di Ascenzo he said: “I wrote it down. I would like to take this opportunity to tell you that we have an advertising observatory that analyzes advertising claims practically every day and writes to companies to ask for explanations. I’ll give you an example that we later solved: it was said that certain products were grown in Italy and in reality we discover that they don’t come from Italy. This is a more general topic. It’s a daily activity, it’s clear that when you hit a famous brand you talk about it (mostly, ed)[..]”.

Many i comments below Vatiero’s latest posts, many of which are not generous. “When Perla’s stories appear it feels like watching one of those shopping TV channels”, “Aren’t you ashamed of sponsoring football betting, the easy money… but how are you??” or “It’s not an attack. I’m telling you this because in my opinion by doing so you damage yourself. Your profile appears to be a marketing agency and that’s it. People want to see the real Pearl. He doesn’t want to see the Pearl desperately trying to earn every last penny possible.” Some fans defend her, calling the people who are criticizing her “frustrated”. At the moment it seems that the person concerned has not intervened publicly on the issue. Her latest Instagram story, in fact, dates back to yesterday 19th April and concerns a completely different story. That is, a loss that Vatiero and his family have had to face in the last hours. “I’m writing to let you know that I’m going through a very bad time that I hoped would never come,” she began on social media. Then Perla explained: “I’m reaching my family, now you know the reason for my absence. Let’s remember to enjoy every moment we are given because unfortunately life is a breath. Have a safe trip Auntie.. I love you so much.”