The first supplement in the world based on camel milk is in Terni. Vivid, a startup from Terni, has in fact patented the first supplement in the world with the so-called ‘white gold of the desert’. Camel milk, as declared by Tiziano Sironi of Vivid (an innovative startup based in Terni), has unique and concentrated properties, therefore defined as ‘white gold’.
“In East Africa – says the startup – there are 12.2 million camels, a world record. The milk they produce is rich in iron, vitamins B and C and proteins, known in the region for its pharmacological properties useful against diabetes and allergies, it is also used as an aphrodisiac. This type of milk is more nutritious than cow’s milk and contains an amino acid that helps brain relaxation. It also contains more than 200 proteins, some of which are present only in it. Studies have also shown that camel milk helps lower blood sugar levels and is free of the two proteins that cause lactose allergies.”
“What makes camel milk – he continues – unique is its absence of lactoglobulin, the main whey protein from cows and sheep which is often associated with intolerances. Furthermore, the content of vitamin C, vitamin B3, folic acid, vitamin B12 and B5 exceeds that present in cow’s milk and even breast milk. With three times more vitamin C than cow’s milk, a higher amount of fat and protein, 107 calories per cup and about 3 grams of saturated fat, this milk has also become popular for its easily digestible characteristics, since it is free of lactoglobulin, the main whey protein from cows and sheep, known to cause milk protein allergies.
“Moreover, this milk – he concludes – contains antibodies that strengthen the immune system and help it fight diseases. It has also been shown to help increase good cholesterol in the blood and therefore has beneficial effects on those suffering from heart-related diseases. Finally, camel milk is very ecological, because these animals consume much less than a cow, both in terms of water and food.”
