The affair Balocco and the other episodes of suspicious charity have weakened Chiara Ferragni, one of the most well-known influencers of the moment, from the point of view of the image from which economic repercussions arose: to manage a difficult and complex situation, she hired a group of consultants to shore up the empire. There is a need for a capital strengthening della Fenice srl, a company he owns Chiara Ferragni Brand and deals with the business linked to brand licensing (from clothing to jewelery to perfumes) and is the hub of the activities of the digital influencer and entrepreneur whose success was based precisely on the driving force of her followers. He would have 30 million, but even this figure is suspected to be inflated. To inject fresh money and strengthen the assets it may be necessary to expand the membership structure to new members.
THE DEPOSIT
A few days ago, in a video call, three lawyers from the Gop firm (Luigi Maraghini Garrone, Emanuele Panattoni, Piero Fattori), among the most successful in Italy in corporate law; the lawyer Manfredi Vita, Antitrust expert; one of the greatest Italian criminal lawyers Giuseppe Iannaccone; Alessandro Marina, historic Milanese fashion consultant, have carried out an all-round reconnaissance where the economic-financial decisions depend greatly on the developments of the investigations by the Milan Public Prosecutor’s Office because, depending on the direction they take, there could be different financial impacts. Therefore, the mea culpa and the acquittal from Fabio Fazio a month ago on “Che tempo che fa” were not enough: the problems for the influencer, who added the breakdown of his marriage with Fedez to his professional misadventures, have not limits. There Phoenix srl it is headed by the Alchimia investment company of Paolo Barletta and Lorenzo Castelli which has 39.9%; to Sisterhood, a safe entirely owned by Ferragni (32.5%); Esuriens of the Morgese and Barindelli families (13.7%), Ni srl of Pasquale Morgese.
THE NEGOTIATION STOPPED
The shareholding structure has remained unchanged since the negotiations between Barletta and Castelli to sell 26% of Alchimia to Avm Gestioni, a company led by Giovanna Dossena, in which several families of Italian entrepreneurs participate, including Edoardo Tabacchi And Luca Bombassei, it failed because the buyer couldn’t find the money and also lost two million as a deposit. This failed negotiation developed on the basis of a valuation of Fenice srl of 75 million. It was June 2023, just 10 months ago, but the case of the promotion of Balocco pandoros, also marketed under its brand, had not yet exploded. The case turns into a judicial one, because Ferragni is under investigation for aggravated fraud by the Milan prosecutor’s office, and the damage to her image is followed by an economic one, given that the multinational eyewear company Safilo has terminated its collaboration with her, and Coca-Cola l ‘she was ousted from a commercial involving her.
DAMAGES NOT CALCULABLE
At the state it is not possible to quantify the economic damage, also because in addition to the interrupted collaborations, there is also the activity on its social networks which has been affected because sponsored posts and stories on Instagram have almost disappeared, which are normally paid tens of thousands of euros, sometimes more , depending on the agreement. The shock therapy that the consultants are developing serves to restore an economic-financial balance of Fenice srl where, faced with the fall in revenues, currently quantified at around 40%, there is a cost structure which has remained high as the salaries of the 30 employees are affected. Hence the therapy to avoid liquidation given that the projections developed by the consultants indicate a loss of 1 to 3 million in the next three years, in the absence of extraordinary interventions. The collection of new equity for 5-6 million, which is unlikely to be carried out by the current shareholders through the option right, could involve some new entries: according to the consultants, the possibility is that Ferragni will ask Francesco Trapani to put in place Vam Investment, his family office or he will turn to Marco Bizzarri, former CEO of Gucci who owns Nessifashion.
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