Belén Rodriguez: Soy Rebeya is her first make-up line with decidedly provocative packaging

Soy rebeyaor in Italian «I’m extra-beautiful»: why Belèn Rodriguez that’s it. First of all because she feels free to express herself and enhance herself also through make-up. Then, because, of course, his hot charm is there for all to see.

So, what better phrase to name your first beauty line? The showgirl herself revealed the expected news on her Instagram first project in the beauty field which we expected a little from her: it is, we were saying, about an exclusive make-up collection which celebrates femininity and freedom. And she herself tells of her love for make-up, which has always been the cosmetic sector of her heart:

«Of all the things I do, makeup has always been my favorite. Years have passed since I was a little girl and I put on makeup in front of the mirror at home with the few makeups I had to see how many shades of me there were. It’s amazing to be here today to tell you that my dream has come true! There are those who say that time is money. I say that for important things you have to take your time, period. Make-up is important to me, so much so that I consciously chose to wait because I wanted to do it well and with the right people. Now Rebeya is here and I am proud, excited, full of energy. And finally I can welcome you to a new era of make-up.”

The new era of make-up according to Belén

In short, Belén Rodriguez promises a new era of makeup: «Rebeya in Argentinean it means STRA-BEAUTIFUL (not beya, re-beya!) and it is where every person is free toi express your individual beauty thanks to a range of products designed with the utmost attention, super performing, accessible and designed to do justice to your face… for me they are exceptional! I can’t wait to hear what you think.” That she has put her all into this new adventure, born with the Rougj Group partnership (in the meantime she already has two fashion brands under her belt) is immediately evident.