Alfa Romeo Junior – Learned about politics: “Leave the names alone, save the industry from China””},{“type”:”html”,”content”:”
The controversy continues after Alfa Romeo’s sensational decision to change the name of its new car Compact SUV from Milan to Junior, resulting from the words of Minister Ursoaccording to which the name of the Lombardy capital given to a car produced in Poland would violate the law on Italian Sounding.
The real danger comes from China. Speaking with Autocar magazine, the CEO of Alfa Romeo Jean-Philippe Learned he called on European politicians to “worry about safeguarding jobs in the automotive industry rather than about car names”. The real risk for Stellantis and for the entire automotive industry in the immediate future, says Learned, it comes from Chinese manufacturers who bring their production to Europe: “When you see that MG launches acar which costs 16 thousand euros in Spain, I’m sure they make a loss, but they are full of money.” And he continues: “See there Tesla which cuts prices by 10 thousand euros or more, and reduces margins in Europe from 18% to 7, or 8%, and sees some of our German competitors producing in China at 40% less to save themselves. When you see things like that, you have to be adamant about the cost of producing a car.” Learned also pointed out that when Stellantis was born in 2021, Alfa was losing “hundreds of millions of euros”, but is now profitable and next generation of Stelvio and Giulia (scheduled for 2025 and 2026 respectively) will be built in Italy.
Companies at risk. According toimpresa, around 12 million people in Europe work in the automotive sector. “Every time a competitor takes a percentage point of the market (worth around 150 thousand units), you have to put a question mark on a factory. 10 market points, 10 factories. I can also change the name of Milan, but a lost market point means a factory. And it’s a serious problem, because it’s not just the people who work there, but also the suppliers, the impact [di una possibile chiusura, ndr] it could be huge.”
Petrol on fire. Learned did not limit himself to declarations. After statements at the press conference in which he announced the change of name of the car “with a view to promoting a climate of serenity and relaxation” with the Italian government, the CEO of Alfa Romeo published a post on
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