On April 19th, at the Italian Cultural Institute of New Yorkthe book by Arvedo Arvedi “Corporate Art: embracing a new mindset of marketing and sales” in an innovative standard for publishing called wrebook. This innovative ebook format, which will be officially presented next time Turin Book Fair, allows literary works to be kept alive; the artist Arvedo Arvedi took a photo of the moment of the presentation which was uploaded in real time to the book.
After the institutional greetings from the Director of the Institute of Culture, Prof. Fabio Finotti, and the President of NIAF Robert Allegrinithey spoke Gabriele Carboni and the Master John David Mooney.
The book by Arvedo Avedi, first a marketing man and now a great artist Official Commodore Corporate Artist, successfully merges these two worlds. Inside the volume, several chapters written by figures from the world of art and marketing, including Gabriele Carboni.
The event was also an opportunity to present “Beyond the Price Jungle”, the English language edition of “Beyond the price jungle” by Gabriele Carboni, Best seller in the Amazon category for several weeks in Italy, USA, Germany, Australia, Canada and Mexico.
