THE RESULTS
Purple like the sea, great numbers for the debut of the second season
The first episode of the series with Francesca Chillemi and Can Yaman was seen by almost 4 million viewers on Canale 5 and Mediaset Infinity
Great numbers for the debut of new season of Viola come il marethe series with Francesca Chillemi And Can Yaman.
The first episode of the series has been seen for almost 4 million viewers (3,861,000) on Canale 5 and Mediaset Infinity.
Specifically, up Channel 5, Viola come il mare won the evening with 2,899,000 viewers and a share of 16.70% (19.03% on the commercial target). On the platform Mediaset Infinitythe first episode of the series was watched by 963,000 individuals.
Mediaset, for the first time, anticipated the television broadcast on Canale 5 of Viola come il mare con una free viewing of the first 3 episodes on the Mediaset Infinity platform with exceptional feedback. The series is the content on demand most viewed of all digital platforms with over 4 million hours viewed in just over a week.
Viola come il mare, co-produced by RTI and Lux Vide (a Fremantle Group company) is an RTI and Lux Vide (Fremantle Group company) co-production, freely adapted from Simona Tanzini’s novel “Do you know summer?”.
The second episode of the series will be broadcast in prime time on Canale 5 Thursday 9 May.
Giancarlo ScheriDirector of Canale 5: “Great confirmation for the second season of Viola come il mare. The Lux Vide-Fremantle series, directed by Alexis Sweet and Laszlo Barbo, is liked by the audience of Canale 5 and Mediaset Infinity, both for the excellent realization, both for the much loved faces of Francesca Chillemi And Can Yaman. I thank Matilde and Luca Bernabei for their excellent collaboration with Fiction direction Mediasetwhich rewards the Group from an editorial and audience point of view”.
Luca BernabeiCEO Lux Vide: “Proud of this joint result of Lux Vide and Mediaset. I thank the network for renewing its trust in this beloved project and we are honored that the second season of Viola come il mare was the first Mediaset series presented in preview on Mediaset Infinity! I thank the great work of our Editorial department, of Francesca Chillemi and Can Yaman, of the entire cast, of the crew and of all the Lux departments for this result. With the Fiction Management and with the directors Alexis Sweet and Laszlo Barbo we worked to create an even more engaging season, an effort that the public also rewarded in the streaming preview on Mediaset Infinity with over four million hours viewed, which gives even more relevance to the excellent result of the first evening with almost three million viewers !”.
06 May 2024
