The effect Taylor Swift it also affects the Rail system Italian. During the week of the American pop star’s Eras Tour dates in Milan (13 and 14 July), there was a notable increase in the sale of train tickets to Milan. In particular, the taken from Naples and Rome they saw a increment respectively of 117% and 92% compared to the previous week, while on the Milan-Florence route there was a +69%. These data emerge from a study by Trainline, the leading platform in Europe for the purchase of trains and coaches.
Taylor Swift Effect: The Influence of “Swiftconomics”
Taylor Swift, with her tour in the main European capitals, confirms the power of “Swifteconomics”, a term that describes the singer’s economic influence and her ability to generate significant economic activity. Not only Italian fans stormed the trains to Milan, but also those coming from abroad: lThe Zurich-Milan route saw a 360% increase of passengers in this period.
Taylor Swift Effect, The Economic Impact
According to Trainline, during Taylor Swift’s US tour, every fans spent on average around 1,300 euros a show. This data gives an idea of the economic impact that the tour is now having in Europe. Taylor Swift’s concerts can be compared to major world sporting events for their ability to mobilize a large number of people and economic resources.
Record numbers
With an average seating capacity of more than 72,000 and more than four million tickets sold during her American tour, Swift’s concerts surpass other major international events in terms of mobilizing people. The Swift phenomenon demonstrates once again how music can significantly influence the economy, both locally and internationally.
The Taylor Swift effect is everywhere
The Swift effect is felt everywhere, and her concerts in Milan are a clear demonstration of this. L’exponential increase of train ticket sales is just one of many indicators of the incredible economic impact of the American pop star, confirming that “Swifteconomics” is a phenomenon not to be underestimated.
