Ardea (Rm) – From Thursday 25 April the new Tuttigiorni supermarket in viale Marino 96 ad Ardea (Rome). With this new point of sale, the revolutionary model Every Day Low Price of the Crai Group disembarks for the first time in Lazio. Tuttigiorni’s shopping does not include flyers or timed offers, thanks to the commercial model that always keeps prices low every day, throughout the year. The brand is also based on an innovative omnichannel strategy, with a new approach to e-commerce, defined as ‘social commerce‘.
“For us the opening of this first point of sale in Lazio is an important sign of the rapid growth of the model nationwide” he has declared Giangiacomo Ibba, CEO of Crai. “We see an ambitious project of great value coming to fruition for us: a supermarket attentive to customer needs, both economic and lifestyle, with a broader approach to food culture, made up of localism, authentic flavors and an eye on sustainability as a guiding criterion for daily choices”.
“Our Edlp model allows for a complete and economical shopping thanks to our wide range of Mdd productswhich today is close to 3 thousand items in the assortment, but will continue to grow until it reaches at least 40% of the total” he explains Roberto Comolli, general director of Food 5.0. “This is why we are committed to filling our shelves with products whose supply chain we have control over, to make sure we offer taste experiences as well as shopping experiences”.
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