Did you miss artificial intelligence in any Google application? If the answer is “no, and above all we don’t hear it on Maps” we have bad news for you.
For twenty years Google, in one way or another, has been trying to change the world through its products and ideas. First internet search in the most effective and powerful way ever imagined, then a complete suite of cloud services that have revolutionized the way many companies and people work.
Google Photos, Google Drive, Gmail, Google Docs, Google Maps… the list of Google applications that have a more or less important relevance in the daily lives of many could continue for a long time.
Over the last two years, however, Big G seems to have somehow missed a train: that of artificial intelligence. As compared to OpenAIin fact, the company seems to still be a few steps behind and from the announcement of Gemini To date, Google’s attempts to get back on track have been countless.
The integration of artificial intelligence in generative is only the last step of this journey.
What will artificial intelligence do inside Google Maps?
Google Maps is an application that so far has not seen the introduction of generative artificial intelligence for several reasons: it is a very stable application, quite popular and which clearly responds to a whole series of user needs. What could generative artificial intelligence add to an already extremely well-made experience?
According to Google there is something that could actually improve: the Mountain View company wants through Gemini propose to Maps users personalized itineraries, summaries of the restaurants and events available in the area, becoming a kind of interactive tourist guide.
Let’s take an example: searching for the item “historic pizzerias in Naples” Google Maps will consult Gemini which will scan the reviews, information and a whole series of other parameters so as to create a system of categories with lots of indications on how to choose the best historic pizzeria in the city. Furthermore, the artificial intelligence will then create a post-pizzeria itinerary with all the things to do that may interest the user, all drawing from the searches related to that key.
The function has been tested inside Google Maps Labs over the last few months and It doesn’t have an official release date yet. Did you feel the need? Probably not; will we find ourselves using and appreciating it? We cannot rule it out.
