The Benelli brand is known throughout the world, and despite being Italian, it has foreign ownership. Here are all the details.
The history of Benelli it began a long time ago, and represents a notable success in the Italian business world. The foundation took place in 1911 in Pesaro, at the hands of Teresa Boni Bonelli and her six children. Giuseppe, Giovanni, Francesco, Filippo, Domenico and Antonio were the ones who gave life to this brand, which achieved notable success over the years.
The woman was a widow and had to provide for her children, and it must be said that she did very well. Antonio Benelli, known as Tonino, was mainly responsible for this brand name, as well as being a motorcycle racer who achieved excellent results. Benelli’s history is long and full of successes, and nowadays, on the commercial front, things are going swimmingly.
Think about that the TRK 702 has been the best-selling motorcycle in Italy for some time nowahead of giants like Honda And Yamaha, and much of the success of this house is due to the large investments made by its owners. In the next lines, we will analyze in detail who are those who deal with its management.
Benelli, here’s who its owners are
There Benelli it remained Italian to all intents and purposes until 2004, when the last management, that of Andrea Merloni closed its doors. And this is how in 2005 the Qianjiang Group purchased the Pesaro brand, becoming its new owner. We are talking about a large Chinese company, which has always been involved in the production of motorcycles and scooters, which controls many other rather well-known brands.
Furthermore, it also deals with quadricycles and electric bikes, as well as lawnmowers and golf carts. Under Chinese management, Benelli has also opened up to the world of off-road vehicles with innovative models equipped with four-stroke engines, and from that moment on, a real rebirth of the brand began. This is confirmed by today’s market results, which demonstrate a great commercial triumph that shows no signs of stopping.
