Siena, 2 July 2024 – First there was the radio, but from 1954 he also touched the television tells the story of the Palio di Siena. For Rai, which had started broadcasting in the winter of that year, it was a real additional challenge, given that the signal had to cross national borders. Palio 70 years ago in fact it came broadcast live on Eurovision. Four cameras were installed and laid out 40 km of cables in Piazza del Campothe Career was seen in France, United Kingdom, Germany, Switzerland, Holland, Belgium and Denmark.
Among the eight commentators, for Italy there was Silvio Gigli, historic voice for the Palio di Siena. It was the Contrada of the Wave to win that Palio, with the jockey Vittorino on Gaudenziaone of the most famous couples in the history of the Palio. They said: “For the first time the Palio has been broadcast and, by chance, Onda has won it”. From the past to the present. Not just 96 hours of the Palio. Even the live broadcast of Provenzano’s career returns to Canale 3 after many years. For the first time, in fact, thanks to the collaborative relationships between Opera Laboratori, the Consorzio Tutela del Palio di Siena and the Rcs group, Sienese in the world Today they will be able to follow the Palio live streaming from Piazza del Campo.
The signal will be provided by LA7 – which has signed the agreement with the Consortium for the Protection of the Palio for the television rights of the careers until 2025 – to the historic Siena television station that has always played a leading role in the narration of what is today the most emotionally felt collective rite in Italy. Live on channel 84 of digital terrestrial which covers 95% of the region, including the islands, it will be possible to listen to the commentary of Franco Masoni, historic voice of the Palio di Siena, while at the same time in full HD streaming the live broadcast of LA7 will also be broadcast on the portal www.canale3.tv. Among the new features this year is the app that will allow everyone, via their smart TVs, to watch Channel 3 in streaming and in full HD, including on-demand content. The collaboration between Opera Laboratori and Rcs, which began with the presentation of the pink jersey at the Pinacoteca di Brera, continues and has seen the leading company in museum management on the national territory as the Official art supplier of the Giro d’Italia.
Channel 3 of which Work Labs is a reference partner has developed a program in these days entirely dedicated to the Palio and its city that will be told through extensive and continuous media coverage that can communicate history, passion, faith, art and culture through the voices of the protagonists of the Palio and transmit the feelings of a city that lives these days with bated breath. It will be possible to experience, therefore, in addition to all the trials and the various moments that mark Provenzano’s careeralso the beauty of the uncovered floor of the Siena Cathedral, the restored Baptismal Font by Donatello, Ghiberti and Jacopo della Quercia and rediscover Palazzo delle Papesse with its altana from which Galileo Galileo made his lunar observations. The passion for the Palio can also be felt at Dear Guests a few steps from Piazza del Campo, one of the eight concept points spread throughout the Peninsula from north to south, which during these days, in addition to the possibility of living many different experiences in the museums, will also offer a vademecum for tourists with a video of all the different phases of the Careers of July and August. In the Siena point it is also possible to find the official jerseys ofChannel 3 Tuscany with the colours of the Palio districts and the now iconic phrase uttered by Franco Masoni during the Palio live commentary: “Entrata flancata, la mossa è valida”.
Born today
Hermann Hesse born July 2, 1877 in Calw in the Schwarzwald. Nobel Prize winner, after his first novels in the romantic tradition, contact with psychoanalysis left traces in his works. He wrote: “Where a work is createdwhere a dream continues, a tree is planted, a child is born, there life works and a breach has been opened in the darkness of time.”
Maurizio Costanzo
