Also this year at “La Fausto Coppi”, the international cycling Granfondo now in its 35th edition, Coldiretti Campagna Amica will bring its contribution for a day dedicated to sport, healthy eating and well-being.
On Sunday 30 June, along the Granfondo and Mediofondo routes, precisely at the top of the Madonna del Colletto climb at 1,304 metres above sea level, Coldiretti will set up a refreshment point with fresh, seasonal fruit, strictly local, to offer cyclists a break based on strawberries, blueberries and apricots from Campagna Amica producers. “For athletes it will be a concentration of energy and freshness, ideal for regaining strength after the last climb of the route, for everyone it will be an invitation to consume 100% Made in Cuneo fruit. A major sporting event like La Fausto Coppi – says the President of Coldiretti Cuneo, Enrico Nada – is a unique opportunity to promote a healthy lifestyle and raise awareness among citizens on the topic of a genuine diet based on local food”. Starting, of course, with fruit, the pride and excellence of the Granda.
In our countryside – recalls Coldiretti Cuneo – approximately 80% of the fruit production of the whole of Piedmont is concentrated, a crucial sector made up of 4,500 Cuneo companies that mainly produce apples, peaches, kiwis, pears and plums, for a value of over 260 million euros.
At the end of the competition, the winners will receive a tasty gift from Coldiretti signed Campagna Amica.
Furthermore, on Sunday 30 June the “Mangia&Pedala” will take place, a collateral event of the Granfondo, a 58 km cycling route through the hills of Cuneo interspersed with tasty tastings in the farms of Campagna Amica.
There are two scheduled stages – explains Coldiretti Cuneo – which will offer participants interesting opportunities to meet with producers to get to know the local agricultural realities and the values of Campagna Amica up close. Participants will discover the authentic flavors of Azzurri cheeses. agr. “La Fissello Doc” from Villar San Costanzo and the freshness of the fruit of the soc. agr. “The Three Roses” of Tarantasca.
“With the planned initiatives we confirm the synergy with La Fausto Coppi, a union of intent in the name of promoting our territory and its typical agri-food products, which permeate the identity of La Granda” comments the Director of Coldiretti Cuneo, Fabiano Porcu.
