TOUR OF ITALY | 05/25/2024 | 08:06
The Giro d’Italia 2024 once again sees the protagonists of the pink race on the podium, celebrating, the sparkling wine from Astoria Winesa famous brand from Treviso, known throughout the world for its Prosecco but now also for being “the sparkling wine of the Giro”.
A truly long-standing collaboration, as the CEO of Astoria Wines Filippo Polegato recalls: “in 12 years alongside the Giro d’Italia we have covered 41,544.5 km; we can say that Astoria has completed the trip around the world – the circumference of the earth is 40 thousand km – although fortunately not on two wheels. And we are ready to celebrate the protagonists of great cycling again, especially in the twentieth stage which passes right in front of our headquarters.”
In fact, the Giro will pass right through Crocetta del Montello TV today in the penultimate stage of the race, from Alpago to Bassano, which will lead cyclists to face the fearsome climb to Mount Grappa twice. A probably decisive day. Astoria will host in its logistics center (via Piave 20) a day of celebration open to all, from 11am, to watch the passage of the Giro together.
In 2024 Astoria also wanted to bring ua greener note in the pink race: the 70 thousand bottles of the Giro’s official sparkling wine made by the Treviso companycollector’s item for many enthusiasts, they are the first bottles in the world equipped with the new NOMACORC Pops cap by Vinventions, a stopper for sparkling wines made of plant-based plastic obtained from sugar cane and with zero carbon footprint.
A stopper that guarantees the same mechanical properties as a normal cork stopper and optimal conservation of the carbonic gas dissolved in the bottle, but with complete sensorial neutrality and without the risk of TCA (or TriChloroAnisole, the molecule that causes the typical “cork taste ” and is usually due to fungi present in cork) and obviously recyclable. An important signal for sustainable development for the wine world, in line with the initiatives that Astoria has undertaken in recent years (from SQNPI certification to logistics and energy optimization).
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