other big players on the way

The big brands continue to invest in the Sannita capital after in-depth market investigations and in light of the positive results obtained by other companies already operating in the area. After the authorization processes started in recent weeks by the Danish giant Jysk which has officially announced the opening of a store by March next year in via dei Muliniand from the supermarket Lidl which doubles in the city with the opening of a new supermarket at University Avenueless than 3 years after the opening of the first store, further arrivals are expected.

All procedures related to authorizations and private negotiations for the acquisition of land are underway. Three prestigious brands of international standing have decided to invest in Sannio. Considering that the bureaucratic processes are in full swing, the names were not provided, but the well-known chain would also appear in the list Leroy Merlin, specializing in DIY and DIY, construction and gardening. The company that is part of the Groupe Adeo galaxy which should settle in the San Vito district, in an area adjacent to the shopping center Buonvento Leclerc. The other two houses, however, are interested in the area of ​​via dei Mulini where they would occupy a total area of ​​approximately 3,000 m2.

THE COUNCILOR

«We are proud – said the councilor for productive activities Luigi Ambrosone – the confirmation also in future perspective of the growth condition regarding Benevento, also the result of excellent work by the Mastella administration and of the great availability that has always been present in the area. The attractiveness of the city on a commercial level is also confirmed by the fact that the big brands do not just open a business, but continue to invest by carrying out market research, and in this sense, examples are McDonald’s with two restaurants and Lidl which will start a another 1300 square meter medium distribution supermarket. I repeat, these are satisfactions because it means that the city is very successful, there is great excitement and the economy is growing. In the past, to spend on some of these activities we had to move to Naples or other areas of Italy, but soon, however, they will arrive here, serving the people of Benevento. We will continue to do more and we won’t stop here. It is premature to provide advance information on the names, for a question of correctness while awaiting the definition linked to various permits and concessions”.

In addition to attracting companies that increase the prestige and image of the city, there is the non-negligible factor linked to the increase in employment with adequate and sustainable contracts. Jysk, which will operate on 13 thousand m2 and which, as is known, is Ikea’s European competitor with 3,200 stores already operational, will initially focus on 15 employees. The Italian emissaries of the Schwarz Gruppe who manage Lidl have purchased land with the relevant building permit, in the spaces previously occupied by Imeva. The structure will be 1,300 m2 and according to rumors it should be ready by the end of this year with around 20 employees to employ. Adding the other companies too, the number will reach just under 100 units. «We are also waiting for the issue of the SEZ areas to be clarified – concludes Ambrosone – with the minister Raffaele Fitto. We have already defined 44 hectares of land to attract and welcome entrepreneurs and productive activities, especially local ones, as well as outside, who can have a series of benefits, the reference is naturally at the level of reliefs and area contracts”.

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